Asics cannot ban retailers from online marketplaces

Asics cannot ban retailers from online marketplaces

The German Competition Authority has told Japanese sports shoe brand Asics it can no longer ban retailers from online marketplaces. In order to "protect its brand", Asics refused to let retailers sell its products online.

Too much hassle for sellers

Asics had forced its retailers to comply in an attempt to protect its brand's image as it felt that online sales would diminish that. Nike and Adidas do similarly in Germany and are therefore also under investigation, although Adidas has since loosened its policy.

 

Not only can retailers not sell Asics online, they were also banned from using the brand's logo in online advertisements and Asics' products were also not allowed on price comparison websites.

 

The German Bundeskartellamt (its Competition Authority) has now stated that small and medium-sized sellers experience too much hassle because of this prohibition. Their online losses could not be recouped elsewhere, while the ban also had negative effects on the price competitiveness and basically boiled down to an "actual ban on online sales".

Questions or comments? Please feel free to contact the editors


Yoox-Net-a-Porter thrives thanks to mobile surge

03/08/2017

Online retailer Yoox-Net-a-Porter has managed to beat analysts’ expectations in the past fiscal year, thanks to a surge in mobile sales. For the first time ever, these sales contributed more than half of the retailer’s total turnover.

Lidl constructs new distribution center in Venlo

01/08/2017

Lidl will open a new distribution center in Venlo, which will cater its web shop’s customer base. The distribution center is not a Lidl Netherlands project, but apparently an international project.

Amazon places own pick-up lockers at consumers' homes

31/07/2017

Amazon announced The Hub, a system of pick-up lockers that can be placed everywhere. They come in different sizes and can be placed both inside or outside of buildings.

Amazon's profit takes enormous hit

28/07/2017

American Amazon’s profit plummeted in the second quarter and is also lower than what analysts had predicted, despite a 25 % turnover increase.

Amazon: a looming problem for other retailers

27/07/2017

Those who thought Amazon’s growth would slow down, were wrong: the company is now worth more than 500 billion dollars. The Amazon effect is even troubling other retailers and investors. How should they react?

European web shop growth stagnates

26/07/2017

The number of companies with an online sales channel in the European Union has stagnated. The study shows that many companies are hesitant to sell abroad, because they fear fraudulent activity.

Back to top