British warehouse Asda is going to place six click-and-collect points in car parks at London Underground stations. Commuters can pick up their groceries when going home, as orders placed before noon can be picked up after 16h the same day.
Heading towards 1,000 delivery points
Asda has struck an agreement with Transport for London and plans for a larger network of some 1,000 click-and-collect points in the next five years. London and the south east of England are the main focus, as Asda has fewer sales locations there than its main competitors.
The Underground click-and-collection points will be in East Finchley, Harrow & Wealdstone, High Barnet, Highgate, Stanmore and Epping. If the system is considered successful, it will be expanded to other locations as well.
“Customers tell us that they want the prices and quality provided by Asda value but they can’t access it easily.These click-and-collect points will solve that”, Asda’s retail director Mark Ibbotson has stated.
Asda has already tested the delivery model in the Park & Ride in Nottingham and a Reading business park. According to research firm IGD, the click-and-collect model will help double turnover from 7.1 billion euro in 2012 to 13.7 billion euro in 2016.
(Translated by Gary Peeters)