Apple's online stores were down for 11 hours | RetailDetail

Apple's online stores were down for 11 hours

Apple's online stores were down for 11 hours

A worldwide technical problem scuppered Apple's online stores (iTunes and App Store) for 11 hours, possibly costing the company more than 20 million euro.

iCloud and iBook Store also in trouble

The online stores were available the entire time, but customers could not finalize purchases as a prompt told them it was temporarily impossible to do so. The technical malfunction also hindered its iCloud and iBook Store services and lasted about 11 hours.

 

There is no information about how much this error cost, but according to the American Chicago Tribune paper, the iTunes and App Store generate about 50 million dollars in turnover per day. A quick calculation results in some 22.9 million dollars (about 21.7 million euro) in lost revenue.

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