American mCommerce up nearly 60 %

American mCommerce up nearly 60 %

American consumers have spent on their smartphone or tablet more during the past "holiday season" than analysts had expected, even in their wildest dream: nearly up 60 % compared to 2014.

12.7 billion dollars in "mobile" turnover

The "holiday season", which is basically from the end of November to the beginning of January - resulted in a huge increase in mobile purchases, as the American consumer spent more on their smartphone or tablets than even before, according to market research firm ComScore Inc..

 

The total "mobile" turnover was 12.7 billion dollars (nearly 11.63 billion euro), up 59 % compared to the same time frame in 2014. ComScore had forecast an 11.7 billion dollar (10.71 billion euro) turnover, but even that amount proved to be too low.

 

"If there is an underlying takeaway from this holiday season, I think it will be remembered as the one where 'mobile ate brick-and-mortar", said Gian Fulgoni ComScore chairman emeritus, with a sense of exaggeration. He feels Americans grew tired of the traditionally long lines at the cash registers and took full advantage of the web shops' interesting deals.

 

Computer sales below expectations

At the same time, online sales through desktop computers were well below expectations: turnover reached 56.4 billion dollars (51.64 billion euro), nearly 2 billion below the 58.3 billion dollars (53.38 billion euro) ComScore had predicted.

 

"Fairly early on it became clear that desktop e-commerce would likely underperform our expectations while mobile commerce was poised to over perform", Fulgoni said. mCommerce represented nearly a fifth (18 %) of the total online turnover, a huge increase over the 13 % it managed in 2014's holiday season.

Questions or comments? Please feel free to contact the editors


Yoox-Net-a-Porter thrives thanks to mobile surge

03/08/2017

Online retailer Yoox-Net-a-Porter has managed to beat analysts’ expectations in the past fiscal year, thanks to a surge in mobile sales. For the first time ever, these sales contributed more than half of the retailer’s total turnover.

Lidl constructs new distribution center in Venlo

01/08/2017

Lidl will open a new distribution center in Venlo, which will cater its web shop’s customer base. The distribution center is not a Lidl Netherlands project, but apparently an international project.

Amazon places own pick-up lockers at consumers' homes

31/07/2017

Amazon announced The Hub, a system of pick-up lockers that can be placed everywhere. They come in different sizes and can be placed both inside or outside of buildings.

Amazon's profit takes enormous hit

28/07/2017

American Amazon’s profit plummeted in the second quarter and is also lower than what analysts had predicted, despite a 25 % turnover increase.

Amazon: a looming problem for other retailers

27/07/2017

Those who thought Amazon’s growth would slow down, were wrong: the company is now worth more than 500 billion dollars. The Amazon effect is even troubling other retailers and investors. How should they react?

European web shop growth stagnates

26/07/2017

The number of companies with an online sales channel in the European Union has stagnated. The study shows that many companies are hesitant to sell abroad, because they fear fraudulent activity.

Back to top