Amazon tries to seduce large fashion houses | RetailDetail

Amazon tries to seduce large fashion houses

Amazon tries to seduce large fashion houses

American web shop Amazon is trying to seduce several important fashion houses, like Abercrombie & Fitch, Ralph Lauren, Lord & Taylor and J. Crew into a deal, where it would be able to gather information and premium customers.

Link to own website

Amazon would link to the online stores of the different fashion chains, which means it won’t sell products from these partners itself anymore.

Amazon’s benefit would be the fact that it could gather information about the sales, according to financial press agency Reuters, which has heard it from several sources involved in the deal. Apparently, more than 10 chains are currently in talks with Amazon.

A link to their own web shops might bring in additional sales for the fashion houses, but they are not too eager to collaborate as it may be considered a pact with the devil. Amazon already has information on 240 million customers and has previously shown it is willing to lose money on new initiatives as long as these enlarge the e-tailer’s power.

Additional offer for Prime customers

If terms can be agreed, the collaboration would launch in the summer with Amazon even offering free delivery to its Prime customers, who already pay 79 dollars (57 euro) per year.

The deal would also help complete Amazon’s offer. It might also help if it was willing to increase the annual contribution Prime customers have to pay, which means Amazon would have to attract more high-segment customers and also offer its current customers more “bang for their buck”. Currently, Amazon already has more than 20 million Prime customers.

Questions or comments? Please feel free to contact the editors


Amazon now delivers packages to car trunks

25/04/2018

From now on, Amazon delivers orders to the trunk of your car. The retail and technology giant has given its Prime subscribers access to get packaged delivered to the trunk of their car, without any additional costs. The service is currently limited to the United States.

Dutch Beate Uhse division not bankrupt after all

05/04/2018

German Beate Uhse’s Dutch subsidiary has not gone bankrupt after all and will continue its activities in both Belgium and the Netherlands. The company revealed the information itself after bankruptcy rumours surfaced.

Amazon often cheaper than Dutch competitors

03/04/2018

Products that are available on both Dutch web shops and Amazon.de, are cheaper at Amazon in about half the cases. Not only do Dutch stores compete with Amazon.de, which ships to the Netherlands, but there are also rumours that Amazon.nl and Amazon.be will soon become more active.

Trump targets Amazon

03/04/2018

President Donald Trump has apparently targeted Amazon as his new enemy. He feels the retail giant is taking advantage of the U.S. Postal Service, something he wishes to remedy with a series of new rules and legislation.

Amazon undisputed ruler of French online world

29/03/2018

Amazon is the undisputed leader of the French online world thanks to a 5.6 billion euro turnover and a 19 % market share. According to Kantar Worldpanel, the overall online market in France was worth 30 billion euro in 2017.

Retail is main driver of artificial intelligence innovations

29/03/2018

Retail companies will invest about 2.76 billion euro in artificial intelligence this year. According to research firm IDC, they are the main driver for AI worldwide, ahead of the banking sector.