Amazon tries to seduce large fashion houses

Amazon tries to seduce large fashion houses

American web shop Amazon is trying to seduce several important fashion houses, like Abercrombie & Fitch, Ralph Lauren, Lord & Taylor and J. Crew into a deal, where it would be able to gather information and premium customers.

Link to own website

Amazon would link to the online stores of the different fashion chains, which means it won’t sell products from these partners itself anymore.

Amazon’s benefit would be the fact that it could gather information about the sales, according to financial press agency Reuters, which has heard it from several sources involved in the deal. Apparently, more than 10 chains are currently in talks with Amazon.

A link to their own web shops might bring in additional sales for the fashion houses, but they are not too eager to collaborate as it may be considered a pact with the devil. Amazon already has information on 240 million customers and has previously shown it is willing to lose money on new initiatives as long as these enlarge the e-tailer’s power.

Additional offer for Prime customers

If terms can be agreed, the collaboration would launch in the summer with Amazon even offering free delivery to its Prime customers, who already pay 79 dollars (57 euro) per year.

The deal would also help complete Amazon’s offer. It might also help if it was willing to increase the annual contribution Prime customers have to pay, which means Amazon would have to attract more high-segment customers and also offer its current customers more “bang for their buck”. Currently, Amazon already has more than 20 million Prime customers.

Questions or comments? Please feel free to contact the editors


Alibaba exceeds expectations

17/08/2017

Chinese Alibaba has trumped analysts’ turnover and profit expectations with its first quarter results. Its profit even doubled compared to the year before.

Aldi will home deliver in the United States

16/08/2017

German discounter Aldi is starting one-hour deliveries for online orders in the United States, using startup Instacart. Amazon’s reaction was swift: it will test lockers in which custumers can collect items two minutes after ordering them.

Yoox-Net-a-Porter thrives thanks to mobile surge

03/08/2017

Online retailer Yoox-Net-a-Porter has managed to beat analysts’ expectations in the past fiscal year, thanks to a surge in mobile sales. For the first time ever, these sales contributed more than half of the retailer’s total turnover.

Lidl constructs new distribution center in Venlo

01/08/2017

Lidl will open a new distribution center in Venlo, which will cater its web shop’s customer base. The distribution center is not a Lidl Netherlands project, but apparently an international project.

Amazon places own pick-up lockers at consumers' homes

31/07/2017

Amazon announced The Hub, a system of pick-up lockers that can be placed everywhere. They come in different sizes and can be placed both inside or outside of buildings.

Amazon's profit takes enormous hit

28/07/2017

American Amazon’s profit plummeted in the second quarter and is also lower than what analysts had predicted, despite a 25 % turnover increase.

Back to top