Amazon tries to seduce large fashion houses

Amazon tries to seduce large fashion houses

American web shop Amazon is trying to seduce several important fashion houses, like Abercrombie & Fitch, Ralph Lauren, Lord & Taylor and J. Crew into a deal, where it would be able to gather information and premium customers.

Link to own website

Amazon would link to the online stores of the different fashion chains, which means it won’t sell products from these partners itself anymore.

Amazon’s benefit would be the fact that it could gather information about the sales, according to financial press agency Reuters, which has heard it from several sources involved in the deal. Apparently, more than 10 chains are currently in talks with Amazon.

A link to their own web shops might bring in additional sales for the fashion houses, but they are not too eager to collaborate as it may be considered a pact with the devil. Amazon already has information on 240 million customers and has previously shown it is willing to lose money on new initiatives as long as these enlarge the e-tailer’s power.

Additional offer for Prime customers

If terms can be agreed, the collaboration would launch in the summer with Amazon even offering free delivery to its Prime customers, who already pay 79 dollars (57 euro) per year.

The deal would also help complete Amazon’s offer. It might also help if it was willing to increase the annual contribution Prime customers have to pay, which means Amazon would have to attract more high-segment customers and also offer its current customers more “bang for their buck”. Currently, Amazon already has more than 20 million Prime customers.

Questions or comments? Please feel free to contact the editors


Will free home delivery disappear?

15/12/2017

A growing number of online orders also brings additional pressure on the logistical industry. Free home delivery can no longer be maintained according to research company ECC Köln. More flexible options should be installed.

Amazon brings its private labels to Europe

14/12/2017

After it introduced Amazon Prime to an increased number of European markets, Amazon is now bringing in its own FMCG private labels. Over the past few weeks, the online department store launched several private label products in Europe and it has plans for even more. 

Amazon Echo is now available in the Benelux

11/12/2017

Amazon announced it will ship its smart speaker Amazon Echo to another 28 countries, including Belgium and the Netherlands. Its own music streaming service will also get a local launch.

Luxury manufacturers can block retailers from selling on Amazon

07/12/2017

Luxury product manufactures can block retailers from selling their merchandise on online marketplaces like Amazon. The European Court of Justice has ruled on the matter after cosmetics manufacturer Coty filed a complaint.

Surge in mobile sales during Thanksgiving weekend

29/11/2017

During Thanksgiving weekend in the United States, which contains Black Friday and Cyber Monday, there was a big surge in mobile sales. Those two days saw a total sales figure of almost twelve billion dollar (just shy of ten billion euro).

Alibaba reveals its high-tech store of the future

24/11/2017

Amazon Go’s automated supermarkets have not yet arrived, but Alibaba already has its answers ready. The Chinese online retailer has showcased Tmall Supermart, filled with technology: from virtual fitting rooms to facial recognition.

Back to top