Amazon has started a pilot project with Kindle (and accessories) vending machines at several airports and shopping mall. The internet giant is reportedly very pleased with the response at the beginning of the project.
Another step towards omnichannel
Plenty of physical retailers have started their own web shop, with some of the more successful web shops going into the other direction (like Zalando). Amazon also seems to move towards omni-channel: it had already opened several pop-up stores, introducing people to Kindle products and these vending machines are adding to that direction.
Amazon has placed these machines at several locations around the United States, also in locations without pop-up store to back them up. “We’re very happy with the customer response so far, and are excited to give customers (like you!) another easy way to purchase accessories and also Kindle e-readers and Kindle Fire tablets”, an Amazon spokesperson told GeekWire.
Amazon’s choice for vending machines is no surprise: they fit the Amazon philosophy, which is always on the lookout to increase margins, like with increased automation in the logistics centres. It remains to be seen how successful these vending machines will be, as not everyone is too eager to buy an expensive tablet out of a vending machine, but cheaper products may lower the bar.
(translated by Gary Peeters)