Amazon is still Europe's largest online retailer as it has kept its number one spot in the yearly Internet Retailer list, even though its growth is outpaced by the competition.
Amazon's competition has faster growth
According to Internet Retailer, the top 500 of largest European online retailers represented a 155.23 billion dollar (113.76 billion euro) turnover in 2013, 17 % higher than in 2012. Amazon managed the exact same growth and remains Europe's largest online retailer, while German Otto Group holds on to the second spot, with 'only' an 8 % turnover increase. Tesco jumps from 5 to 3 thanks to a 23 % turnover growth.
Group Casino moves up 2 spots, to number 5, thanks to an 86 % online turnover increase, while Zalando enters the top 10 at 9 (coming from 15) thanks to a 53 % turnover increase.
Internet Retailer points out that an increasing number of European retailers benefit from sales abroad, with 27 (out of the 500) online retailers having local websites in 3 or more countries. These specific retailers have grown, on average, over 29 %, which steadily outpaces the list's average of 17 %.