Amazon prepares Fresh arrival in United Kingdom | RetailDetail

Amazon prepares Fresh arrival in United Kingdom

Amazon prepares Fresh arrival in United Kingdom

American online giant Amazon is renting a former Tesco distribution center in the English town of Weybridge, most likely to form the basis for the expansion of its delivery service Amazon Fresh to Europe.

Competition with major chains

The distribution center was vacant since late last year, when Tesco decided to leave, but is accommodated with freezers and cooling units, all ready for service. Amazon has also signed a 10-year lease for a distribution center in Bardon (in Leicestershire). Several British media report that Amazon plans to introduce its Amazon Fresh service in September, news that has now gained validity through the deal for both distribution centers.

 

Amazon Fresh is currently only available in several American locations, like its home base Seattle, San Francisco, Los Angeles and New York. With its UK transfer, Amazon is competing with chains like Tesco, Sainsbury's and other home delivery services, like Ocado.

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