Amazon's newest store, called Amazon Exclusives, will offer innovative products (created by up-and-coming brands) which cannot be found in your average store.
Only at Amazon or manufacturer
Part of the "Exclusive" product range will come from the Shark Tank television program, which is designed to help entrepreneurs find major investors for their idea. Other products in the line-up have won prizes for innovation. As the store's name suggests, its product range is exclusive to Amazon or to the manufacturer and cannot be found elsewhere.
"The new store is a great showcase for small business brands that have new and innovative products, and a fun destination for early adopter customers looking to browse and purchase the latest items. We are excited to provide a discovery experience on Amazon for customers, and the small businesses selling direct to consumer that benefit from the curated exposure to customers", a spokesperson said.