American online retailer Amazon launched its delivery service Amazon Fresh in the United Kingdom today. At first, it will only be available in the Birmingham area.
Trial also in London
In order to test its network, Amazon will offer Birmingham residents a product range of some fifty items. The company will also run a trial next week in London and by the start of next year, Amazon Fresh should be available all across the country. Amazon has already rented several distribution centers all across the United Kingdom, which can be used to store food and which can be used as Amazon Fresh depots.
It is a remarkable expansion for Amazon Fresh, a service only available in the United States at this point and only in specific locations: Seattle, San Francisco, Los Angeles, San Diego, Philadelphia and New York.