Amazon Fire TV comes to Europe | RetailDetail

Amazon Fire TV comes to Europe

Amazon Fire TV comes to Europe

Amazon is to bring Fire its TV to Europe: it has filed a European trademark for its name in the beginning of April, but there is no clear timing of when the European launch would be.

Movies, series and games

Amazon Fire is the online retailer's response to Apple TV, which will allow customers to use selected services like Netflix,YouTube and Amazon Prime. The latter allows movies and series to be streamed to your television, but Fire TV will also enable games. It is not considered to be a competitor for the current consoles, but could be considered an alternative.


Amazon says Fire TV works three times faster than any competitor, with a price comparison tool incorporated into the device. That should allow consumers to see where you would pay less for a certain movie or series.


Fire TV is worth 99 dollars in the United States (some 70 euro) and the device is currently only available in the United States, with no option to send it to Europe, but that might change in the near future.

Questions or comments? Please feel free to contact the editors

German Otto Group continues to soar


German online company Otto Group saw its turnover grow 10.9 % to 7.76 billion euro in the past fiscal year. The former mail order company will continue to invest in start-ups and technology.

Decent profit increase for


Chinese online retailer has grown strongly in 2017: turnover grew nearly 50 % and it was profitable again. The company also expects to exceed a 30 % growth pace in 2018’s first quarter.

Rakuten ditches Priceminister brand


Rakuten has decided to get rid of its French brand Priceminister and absorb it into Rakuten, similar to what it did tot British acquires Eastern European competitors


Fast food supplier acquired its Bulgarian competitor BGmenu and its Romanian competitor Oliviera in yet another step towards its goal of being the European market leader.

Colruyt joins PostNL's grocery service


The mailman will deliver groceries every two weeks from now on: PostNL will collaborate with new grocery service Stockon in the Netherlands. A remarkable fact is that its private label brands are Boni, which is Belgian supermarket chain Colruyt’s private label.

Strong growth for Chinese e-commerce once again


There was another strong increase in the Chinese online market last year: compared to 2016, it achieved an astonishing 32 % growth. In that regard, China is performing exceptionally online.

Back to top