Amazon Echo is now available in the Benelux| RetailDetail

Amazon Echo is now available in the Benelux

Amazon Echo is now available in the Benelux

Amazon announced it will ship its smart speaker Amazon Echo to another 28 countries, including Belgium and the Netherlands. Its own music streaming service will also get a local launch.


The Echo and its different versions all use Amazon-developed speech assistant Alexa. She is currently only available in English, French, Germany, Spanish, Italian and Japanese however. Dutch-speaking customers can head to, while French-speaking customers will need to go to


The company will also launch Amazon Music Unlimited in Belgium and the Netherlands, according to De Tijd. This is basically Amazon’s own version of Spotify, with access to forty million songs. Unsurprisingly, the service can easily be accessed through Amazon’s smart speakers.


With both the Amazon Echo and Amazon Music Unlimited launches, the company has taken the next step into this region. It already launched Amazon Prime last month, which will home deliver orders within 24 hours. The service also has a Netflix competitor included.

Questions or comments? Please feel free to contact the editors

Gerelateerde items

Another six cash register-free Amazon Go stores planned


Er komen na de opening van de eerste Amazon Go-winkel vorige maand nog minstens zes van de hoogtechnologische en kassaloze winkels gemakswinkels bij. Onder meer Los Angeles en Seattle krijgen nieuwe Amazon Go-winkels. acquires Eastern European competitors


Fast food supplier acquired its Bulgarian competitor BGmenu and its Romanian competitor Oliviera in yet another step towards its goal of being the European market leader.

Colruyt joins PostNL's grocery service


The mailman will deliver groceries every two weeks from now on: PostNL will collaborate with new grocery service Stockon in the Netherlands. A remarkable fact is that its private label brands are Boni, which is Belgian supermarket chain Colruyt’s private label.

Amazon hires 2,000 employees in France


American internet warehouse Amazon’s French division is looking for 2,000 employees to keep up with its strong growth. Amazon.Fr is not only the most popular web shop in France, but also in Belgium.

Amazon will deliver own packages and groceries


Amazon will become its own logistical supplier: it will pick up and deliver packages for its own marketplace partners. Supermarket chain Whole Foods’ customers can also get their groceries delivered within two hours from now on.

Strong growth for Chinese e-commerce once again


There was another strong increase in the Chinese online market last year: compared to 2016, it achieved an astonishing 32 % growth. In that regard, China is performing exceptionally online.

Back to top