Amazon begins online shops for seniors and children

Amazon begins online shops for seniors and children

Amazon has discovered people over 50, the growing generation of (mostly) wealthy consumers. Especially for them the world’s largest internet department store has launched the 50+ Active and Healthy Living Store in America. Meanwhile, Amazon is also trying to reach customers on the other side of the age pyramid.

Active and healthy living

The new department offers people over fifty a wide assortment of products in the categories wellness, fitness, health, medical, incontinence, personal hygiene, beauty, travel, leisure and entertainment. In short, “everything for an active and healthy life style”.

 

“Our goal is to offer great prices on a vast selection of items and a robust Resource Center filled with tips on everything from boosting brain power to care-giving”, says Chance Wales, Director of Beauty and Health & Personal Care for Amazon.

 

“Subscribe & Save”

Amazon will offer a “subscribe & save programme”, a subscription for medication or other recurring purchases such as food supplements or vitamins. Those products will get delivered to your home every month to every six months, so the customer does not have to remember it.

 

Customers who order multiple articles each month, will get an extra discount of 5% for four products each month and 15% when they order at least five products. Because being a wealthy generation does not mean you can just throw away your money, Amazon says...

 

Also for kids

At the same time, Amazon focused their attention not only to the older generation: young people will also get their own specialist webshop, called Look.com. That online shop will specialise in clothes for children and offered an assortment of 40,000 products from the get-go.

 

Officially Look.com is a subsidiary of Quidsi.com: not a brand on its own, but an holding company that controls several shops, such as Diapers.com and Soap.com. In 2010 Amazon got so impressed by the potential of the company, they bought it for an amount of 390 million euro.

Questions or comments? Please feel free to contact the editors


Alibaba invests billions in physical retail

28/08/2017

Over the past two years, Chinese eCommerce giant Alibaba has spent nearly seven billion euro in physical retail. Its Hema Xiansheng chain already has thirteen supermarkets and it acquired luxury department store Intime from the government in January.

Alibaba exceeds expectations

17/08/2017

Chinese Alibaba has trumped analysts’ turnover and profit expectations with its first quarter results. Its profit even doubled compared to the year before.

Aldi will home deliver in the United States

16/08/2017

German discounter Aldi is starting one-hour deliveries for online orders in the United States, using startup Instacart. Amazon’s reaction was swift: it will test lockers in which custumers can collect items two minutes after ordering them.

Yoox-Net-a-Porter thrives thanks to mobile surge

03/08/2017

Online retailer Yoox-Net-a-Porter has managed to beat analysts’ expectations in the past fiscal year, thanks to a surge in mobile sales. For the first time ever, these sales contributed more than half of the retailer’s total turnover.

Lidl constructs new distribution center in Venlo

01/08/2017

Lidl will open a new distribution center in Venlo, which will cater its web shop’s customer base. The distribution center is not a Lidl Netherlands project, but apparently an international project.

Amazon places own pick-up lockers at consumers' homes

31/07/2017

Amazon announced The Hub, a system of pick-up lockers that can be placed everywhere. They come in different sizes and can be placed both inside or outside of buildings.

Back to top