Amazon begins online shops for seniors and children | RetailDetail

Amazon begins online shops for seniors and children

Amazon begins online shops for seniors and children

Amazon has discovered people over 50, the growing generation of (mostly) wealthy consumers. Especially for them the world’s largest internet department store has launched the 50+ Active and Healthy Living Store in America. Meanwhile, Amazon is also trying to reach customers on the other side of the age pyramid.

Active and healthy living

The new department offers people over fifty a wide assortment of products in the categories wellness, fitness, health, medical, incontinence, personal hygiene, beauty, travel, leisure and entertainment. In short, “everything for an active and healthy life style”.


“Our goal is to offer great prices on a vast selection of items and a robust Resource Center filled with tips on everything from boosting brain power to care-giving”, says Chance Wales, Director of Beauty and Health & Personal Care for Amazon.


“Subscribe & Save”

Amazon will offer a “subscribe & save programme”, a subscription for medication or other recurring purchases such as food supplements or vitamins. Those products will get delivered to your home every month to every six months, so the customer does not have to remember it.


Customers who order multiple articles each month, will get an extra discount of 5% for four products each month and 15% when they order at least five products. Because being a wealthy generation does not mean you can just throw away your money, Amazon says...


Also for kids

At the same time, Amazon focused their attention not only to the older generation: young people will also get their own specialist webshop, called That online shop will specialise in clothes for children and offered an assortment of 40,000 products from the get-go.


Officially is a subsidiary of not a brand on its own, but an holding company that controls several shops, such as and In 2010 Amazon got so impressed by the potential of the company, they bought it for an amount of 390 million euro.

Questions or comments? Please feel free to contact the editors

German Otto Group continues to soar


German online company Otto Group saw its turnover grow 10.9 % to 7.76 billion euro in the past fiscal year. The former mail order company will continue to invest in start-ups and technology.

Decent profit increase for


Chinese online retailer has grown strongly in 2017: turnover grew nearly 50 % and it was profitable again. The company also expects to exceed a 30 % growth pace in 2018’s first quarter.

Rakuten ditches Priceminister brand


Rakuten has decided to get rid of its French brand Priceminister and absorb it into Rakuten, similar to what it did tot British acquires Eastern European competitors


Fast food supplier acquired its Bulgarian competitor BGmenu and its Romanian competitor Oliviera in yet another step towards its goal of being the European market leader.

Colruyt joins PostNL's grocery service


The mailman will deliver groceries every two weeks from now on: PostNL will collaborate with new grocery service Stockon in the Netherlands. A remarkable fact is that its private label brands are Boni, which is Belgian supermarket chain Colruyt’s private label.

Strong growth for Chinese e-commerce once again


There was another strong increase in the Chinese online market last year: compared to 2016, it achieved an astonishing 32 % growth. In that regard, China is performing exceptionally online.

Back to top