Chinese online retailer Alibaba has, in collaboration with taxi service Uber, developed a mobile fitting room: three vans, colourfully decorated, will allow customers to try out Alibaba clothing.
Take clothing for free
The pilot program, only available in three Chinese cities, is mostly a marketing stunt. Whoever participates and tries out clothing in the van, will be able to take outfits home for free.
The goal is to show that the quality of clothing on Taobao is adequate, after Alibaba had received plenty of complaints about the quality of its online product range. If customers react positively to the pilot program, Alibaba is considering expanding the service on a larger scale.
Alibaba and Uber's collaboration is surprising to say to the least as the online giant has invested huge sums in Uber competitors, like American Lyft and the Chinese KuaiDi Taxi.