Albert Heijn trials delivery subscription

Albert Heijn trials delivery subscription

Albert Heijn has launched a trial for its AH Bezorgbundel (AH Delivery bundle), a 29 euro subscription that allows customers to get their online orders home-delivered for free for three months.

"Several hundred customers"

No matter how many online orders customers place, they will get it delivered at home for free, as long as they pay the subscription fee. There are a few requirements though: the service is currently only available in Rotterdam and an online order has to exceed 70 euros before it can be sent to the customer for free. On the other hand, customers will not be bound by time frame issues.

 

"We have asked several hundred customers to participate and the pilot appeals most to people who often order at AH.nl", AH spokesperson Anoesjka Aspeslagh told Distrifood.

 

Albert Heijn will run the trial for three months and then it will be shuttered regardless of how it is perceived. During and after the pilot, Albert Heijn will ask customers to share their opinion and only after an evaluation of those remarks will the company decide whether it will continue this subscription service. "We will first see how this project goes and only consider its continuation afterwards", Aspeslagh said.

Questions or comments? Please feel free to contact the editors


Carrefour buys stake in Showroomprivé

12/01/2018

Carrefour has obtained a 17 % minority stake in flash sale seller Showroomprivé with the intent of increasing its digital and non-food reach. Former shareholder Conforama did suffer a loss.

Will free home delivery disappear?

15/12/2017

A growing number of online orders also brings additional pressure on the logistical industry. Free home delivery can no longer be maintained according to research company ECC Köln. More flexible options should be installed.

Amazon brings its private labels to Europe

14/12/2017

After it introduced Amazon Prime to an increased number of European markets, Amazon is now bringing in its own FMCG private labels. Over the past few weeks, the online department store launched several private label products in Europe and it has plans for even more. 

Amazon Echo is now available in the Benelux

11/12/2017

Amazon announced it will ship its smart speaker Amazon Echo to another 28 countries, including Belgium and the Netherlands. Its own music streaming service will also get a local launch.

Luxury manufacturers can block retailers from selling on Amazon

07/12/2017

Luxury product manufactures can block retailers from selling their merchandise on online marketplaces like Amazon. The European Court of Justice has ruled on the matter after cosmetics manufacturer Coty filed a complaint.

Surge in mobile sales during Thanksgiving weekend

29/11/2017

During Thanksgiving weekend in the United States, which contains Black Friday and Cyber Monday, there was a big surge in mobile sales. Those two days saw a total sales figure of almost twelve billion dollar (just shy of ten billion euro).

Back to top