Albert Heijn trials delivery subscription | RetailDetail

Albert Heijn trials delivery subscription

Albert Heijn trials delivery subscription

Albert Heijn has launched a trial for its AH Bezorgbundel (AH Delivery bundle), a 29 euro subscription that allows customers to get their online orders home-delivered for free for three months.

"Several hundred customers"

No matter how many online orders customers place, they will get it delivered at home for free, as long as they pay the subscription fee. There are a few requirements though: the service is currently only available in Rotterdam and an online order has to exceed 70 euros before it can be sent to the customer for free. On the other hand, customers will not be bound by time frame issues.


"We have asked several hundred customers to participate and the pilot appeals most to people who often order at", AH spokesperson Anoesjka Aspeslagh told Distrifood.


Albert Heijn will run the trial for three months and then it will be shuttered regardless of how it is perceived. During and after the pilot, Albert Heijn will ask customers to share their opinion and only after an evaluation of those remarks will the company decide whether it will continue this subscription service. "We will first see how this project goes and only consider its continuation afterwards", Aspeslagh said.

Questions or comments? Please feel free to contact the editors

German Otto Group continues to soar


German online company Otto Group saw its turnover grow 10.9 % to 7.76 billion euro in the past fiscal year. The former mail order company will continue to invest in start-ups and technology.

Decent profit increase for


Chinese online retailer has grown strongly in 2017: turnover grew nearly 50 % and it was profitable again. The company also expects to exceed a 30 % growth pace in 2018’s first quarter.

Rakuten ditches Priceminister brand


Rakuten has decided to get rid of its French brand Priceminister and absorb it into Rakuten, similar to what it did tot British acquires Eastern European competitors


Fast food supplier acquired its Bulgarian competitor BGmenu and its Romanian competitor Oliviera in yet another step towards its goal of being the European market leader.

Colruyt joins PostNL's grocery service


The mailman will deliver groceries every two weeks from now on: PostNL will collaborate with new grocery service Stockon in the Netherlands. A remarkable fact is that its private label brands are Boni, which is Belgian supermarket chain Colruyt’s private label.

Strong growth for Chinese e-commerce once again


There was another strong increase in the Chinese online market last year: compared to 2016, it achieved an astonishing 32 % growth. In that regard, China is performing exceptionally online.

Back to top