Albert Heijn trials delivery subscription

Albert Heijn trials delivery subscription

Albert Heijn has launched a trial for its AH Bezorgbundel (AH Delivery bundle), a 29 euro subscription that allows customers to get their online orders home-delivered for free for three months.

"Several hundred customers"

No matter how many online orders customers place, they will get it delivered at home for free, as long as they pay the subscription fee. There are a few requirements though: the service is currently only available in Rotterdam and an online order has to exceed 70 euros before it can be sent to the customer for free. On the other hand, customers will not be bound by time frame issues.

 

"We have asked several hundred customers to participate and the pilot appeals most to people who often order at AH.nl", AH spokesperson Anoesjka Aspeslagh told Distrifood.

 

Albert Heijn will run the trial for three months and then it will be shuttered regardless of how it is perceived. During and after the pilot, Albert Heijn will ask customers to share their opinion and only after an evaluation of those remarks will the company decide whether it will continue this subscription service. "We will first see how this project goes and only consider its continuation afterwards", Aspeslagh said.

Questions or comments? Please feel free to contact the editors


Alibaba invests billions in physical retail

28/08/2017

Over the past two years, Chinese eCommerce giant Alibaba has spent nearly seven billion euro in physical retail. Its Hema Xiansheng chain already has thirteen supermarkets and it acquired luxury department store Intime from the government in January.

Alibaba exceeds expectations

17/08/2017

Chinese Alibaba has trumped analysts’ turnover and profit expectations with its first quarter results. Its profit even doubled compared to the year before.

Aldi will home deliver in the United States

16/08/2017

German discounter Aldi is starting one-hour deliveries for online orders in the United States, using startup Instacart. Amazon’s reaction was swift: it will test lockers in which custumers can collect items two minutes after ordering them.

Yoox-Net-a-Porter thrives thanks to mobile surge

03/08/2017

Online retailer Yoox-Net-a-Porter has managed to beat analysts’ expectations in the past fiscal year, thanks to a surge in mobile sales. For the first time ever, these sales contributed more than half of the retailer’s total turnover.

Lidl constructs new distribution center in Venlo

01/08/2017

Lidl will open a new distribution center in Venlo, which will cater its web shop’s customer base. The distribution center is not a Lidl Netherlands project, but apparently an international project.

Amazon places own pick-up lockers at consumers' homes

31/07/2017

Amazon announced The Hub, a system of pick-up lockers that can be placed everywhere. They come in different sizes and can be placed both inside or outside of buildings.

Back to top