Adidas lets customer try on clothes online | RetailDetail

Adidas lets customer try on clothes online

Adidas lets customer try on clothes online

Trying on clothes online is no novelty any more and now Adidas has implemented the technology in its online shop to help customers with their choice of clothing. That way the sports brand hopes to improve customer loyalty and to reduce returns.

Technology from Estonia

The technology that makes this possible in the online store of Adidas, comes from Estonian company Using the button “virtual fitting room” the customer will land on a form, where she can enter her most important measurements. Using those, the customer can immediately see how a piece of clothing would fit her.


Not only will the customer have a bigger chance to choose the right piece of clothing, it is also a way for Adidas to have more returning virtual customers and to reduce the number of returns drastically.


No ‘augmented reality’, but real photos

The Estonian company has been fine-tuning its technology since 2010. In contrast to most of its competitors, does not use ‘augmented reality’, but fitting robots that can adjust according to the entered measurements.


Each piece of clothing is photographed from all angles and in all sizes, and those thousands of pictures are put in a database. If an online shopper is honest about her measurements, than the database will find photos that show how the customer would look with the clothing.


Virtual fitting rooms also offline

Multiple technology companies are working on other systems to optimise the virtual fitting of clothes: in 2011 already, iStyling presented “the fitting room of the future”.


Their technology was completely different though: it used augmented reality to show visitors in a physical store how a dress would fit. iStyling aimes for offline shops that do not have all sizes and colours in stock, but still want to make it possible to try everything on.

Questions or comments? Please feel free to contact the editors

German Otto Group continues to soar


German online company Otto Group saw its turnover grow 10.9 % to 7.76 billion euro in the past fiscal year. The former mail order company will continue to invest in start-ups and technology.

Decent profit increase for


Chinese online retailer has grown strongly in 2017: turnover grew nearly 50 % and it was profitable again. The company also expects to exceed a 30 % growth pace in 2018’s first quarter.

Rakuten ditches Priceminister brand


Rakuten has decided to get rid of its French brand Priceminister and absorb it into Rakuten, similar to what it did tot British acquires Eastern European competitors


Fast food supplier acquired its Bulgarian competitor BGmenu and its Romanian competitor Oliviera in yet another step towards its goal of being the European market leader.

Colruyt joins PostNL's grocery service


The mailman will deliver groceries every two weeks from now on: PostNL will collaborate with new grocery service Stockon in the Netherlands. A remarkable fact is that its private label brands are Boni, which is Belgian supermarket chain Colruyt’s private label.

Strong growth for Chinese e-commerce once again


There was another strong increase in the Chinese online market last year: compared to 2016, it achieved an astonishing 32 % growth. In that regard, China is performing exceptionally online.

Back to top