Adidas lets customer try on clothes online

Adidas lets customer try on clothes online

Trying on clothes online is no novelty any more and now Adidas has implemented the technology in its online shop to help customers with their choice of clothing. That way the sports brand hopes to improve customer loyalty and to reduce returns.

Technology from Estonia

The technology that makes this possible in the online store of Adidas, comes from Estonian company Fits.me. Using the button “virtual fitting room” the customer will land on a form, where she can enter her most important measurements. Using those, the customer can immediately see how a piece of clothing would fit her.

 

Not only will the customer have a bigger chance to choose the right piece of clothing, it is also a way for Adidas to have more returning virtual customers and to reduce the number of returns drastically.

 

No ‘augmented reality’, but real photos

The Estonian company has been fine-tuning its technology since 2010. In contrast to most of its competitors, Fits.me does not use ‘augmented reality’, but fitting robots that can adjust according to the entered measurements.

 

Each piece of clothing is photographed from all angles and in all sizes, and those thousands of pictures are put in a database. If an online shopper is honest about her measurements, than the database will find photos that show how the customer would look with the clothing.

 

Virtual fitting rooms also offline

Multiple technology companies are working on other systems to optimise the virtual fitting of clothes: in 2011 already, iStyling presented “the fitting room of the future”.

 

Their technology was completely different though: it used augmented reality to show visitors in a physical store how a dress would fit. iStyling aimes for offline shops that do not have all sizes and colours in stock, but still want to make it possible to try everything on.

Questions or comments? Please feel free to contact the editors


Rocket Internet wants to go public with Home24

19/01/2018

Rocket Internet wants to go public with its furniture web shop Home24 in the summer. During the next few months, it will work tirelessly to improve the web shop’s results.

Carrefour buys stake in Showroomprivé

12/01/2018

Carrefour has obtained a 17 % minority stake in flash sale seller Showroomprivé with the intent of increasing its digital and non-food reach. Former shareholder Conforama did suffer a loss.

Will free home delivery disappear?

15/12/2017

A growing number of online orders also brings additional pressure on the logistical industry. Free home delivery can no longer be maintained according to research company ECC Köln. More flexible options should be installed.

Amazon brings its private labels to Europe

14/12/2017

After it introduced Amazon Prime to an increased number of European markets, Amazon is now bringing in its own FMCG private labels. Over the past few weeks, the online department store launched several private label products in Europe and it has plans for even more. 

Amazon Echo is now available in the Benelux

11/12/2017

Amazon announced it will ship its smart speaker Amazon Echo to another 28 countries, including Belgium and the Netherlands. Its own music streaming service will also get a local launch.

Luxury manufacturers can block retailers from selling on Amazon

07/12/2017

Luxury product manufactures can block retailers from selling their merchandise on online marketplaces like Amazon. The European Court of Justice has ruled on the matter after cosmetics manufacturer Coty filed a complaint.

Back to top