Discount chain Action has plans to invade the eCommerce world, but it is currently investigating how to implement the group's strategy into an eCommerce approach.
Innovations enable eCommerce
CEO Ronald van der Mark has unveiled the news in the newest issue of RetailTrends. According to him, there were not enough eCommerce opportunities for Action in the past, but several innovations have now opened the door. "That is why it will definitely happen someday", he said.
Action also regularly invites experts to talk about eCommerce and Action's online future, while the company also has quite a few people on its payroll with plenty of online sales experience. "I am one of those, considering my Maxeda past."
Action is also evaluating several offline strategies, like a possible multi-format strategy, combining smaller and larger stores.