3Suisses winks at “Cahuzac affair” | RetailDetail

3Suisses winks at “Cahuzac affair”

3Suisses winks at “Cahuzac affair”

French mail-order giant 3Suisses mocks Jérôme Cahuzac in its latest Facebook campaign, the former Budget Minister who denied for months he had a secret Swiss bank account, but in the end had to come clean.

“I confess…”

“I CONFESS… I too have an account at 3Suisses. (Don’t you?)”. One sentence and a picture of a young lady with her eyes covered, it was all 3Suisses needed to get its latest campaign picked up by all French media.

 

The “top topical”, an advertising technique where the advertiser uses current affairs to draw the spotlight on its own activities, was an absolute winner. At the moment the whole of France is talking about Jérôme Cahuzac and his Swiss bank account, mainly because he himself was responsible for the fight against fiscal fraud and tax evasion.

 

New logistics platform

Earlier this month 3SI, the parent company of 3Suisses, has taken its new logistics platform in Hem (near Lille) into use. With 40,000 sqm, it is the largest platform of its kind in the whole of France.

 

The platform is ran by subsidiary Dispeo, which also offers its services to other mail-order and internet companies. It canhandle eight products per second (about 400,000 each day), six days out of seven. The automatic sorting machines can handle more than a thousand orders at once.

 

For 3Suisses the new platform, worth an investment of 70 million euro, is the climax of its transformation from mail-order company to e-commerce. The  past four years 3SI invested about 100 million euro in its online activities.

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