3Suisses winks at “Cahuzac affair”

3Suisses winks at “Cahuzac affair”

French mail-order giant 3Suisses mocks Jérôme Cahuzac in its latest Facebook campaign, the former Budget Minister who denied for months he had a secret Swiss bank account, but in the end had to come clean.

“I confess…”

“I CONFESS… I too have an account at 3Suisses. (Don’t you?)”. One sentence and a picture of a young lady with her eyes covered, it was all 3Suisses needed to get its latest campaign picked up by all French media.

 

The “top topical”, an advertising technique where the advertiser uses current affairs to draw the spotlight on its own activities, was an absolute winner. At the moment the whole of France is talking about Jérôme Cahuzac and his Swiss bank account, mainly because he himself was responsible for the fight against fiscal fraud and tax evasion.

 

New logistics platform

Earlier this month 3SI, the parent company of 3Suisses, has taken its new logistics platform in Hem (near Lille) into use. With 40,000 sqm, it is the largest platform of its kind in the whole of France.

 

The platform is ran by subsidiary Dispeo, which also offers its services to other mail-order and internet companies. It canhandle eight products per second (about 400,000 each day), six days out of seven. The automatic sorting machines can handle more than a thousand orders at once.

 

For 3Suisses the new platform, worth an investment of 70 million euro, is the climax of its transformation from mail-order company to e-commerce. The  past four years 3SI invested about 100 million euro in its online activities.

Questions or comments? Please feel free to contact the editors


Will free home delivery disappear?

15/12/2017

A growing number of online orders also brings additional pressure on the logistical industry. Free home delivery can no longer be maintained according to research company ECC Köln. More flexible options should be installed.

Amazon brings its private labels to Europe

14/12/2017

After it introduced Amazon Prime to an increased number of European markets, Amazon is now bringing in its own FMCG private labels. Over the past few weeks, the online department store launched several private label products in Europe and it has plans for even more. 

Amazon Echo is now available in the Benelux

11/12/2017

Amazon announced it will ship its smart speaker Amazon Echo to another 28 countries, including Belgium and the Netherlands. Its own music streaming service will also get a local launch.

Luxury manufacturers can block retailers from selling on Amazon

07/12/2017

Luxury product manufactures can block retailers from selling their merchandise on online marketplaces like Amazon. The European Court of Justice has ruled on the matter after cosmetics manufacturer Coty filed a complaint.

Surge in mobile sales during Thanksgiving weekend

29/11/2017

During Thanksgiving weekend in the United States, which contains Black Friday and Cyber Monday, there was a big surge in mobile sales. Those two days saw a total sales figure of almost twelve billion dollar (just shy of ten billion euro).

Alibaba reveals its high-tech store of the future

24/11/2017

Amazon Go’s automated supermarkets have not yet arrived, but Alibaba already has its answers ready. The Chinese online retailer has showcased Tmall Supermart, filled with technology: from virtual fitting rooms to facial recognition.

Back to top