14 % of Dutch web shop orders come from abroad | RetailDetail

14 % of Dutch web shop orders come from abroad

14 % of Dutch web shop orders come from abroad

The number of foreign orders at Dutch web shops almost doubled in 2014's first quarter, compared to the first quarter of 2013.

Catching up

14 % of all orders at Dutch web shops were from abroad in 2014's first quarter, when it only reached 8 % last year, according to a Paazl study which investigated millions of packages through more than 600 online retailers.


Bernard Schreiner, Paazl's CEO, believes the Netherlands are catching up to other nations. For example, 27 % of German orders are from abroad, while the United Kingdom reaches 24 %, according to Shopping 2020's numbers on Webwinkelblog.


Increased trust


Most of those foreign orders in Dutch web shops came from Belgium, which takes up 58 % of all foreign purchases. That is still a drop, because last year, Belgium accounted for 67 %. Germany represents 18 %, the UK 8% and France 7 %, while 6 % is not even from Europe, a percentage that only reached 1 % in 2013.


"Online retailers have an increasingly easier access to the right delivery services, while customers' trust in ordering abroad has grown nowadays. This will only improve now that European cross-border e-commerce legislation will come into effect next month. As we are a trade nation, it might very well be that 50 % of our orders will come from abroad in several years' time", Bernard Schreiner concludes.

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