The e-commerce sector will manage a turnover growth of 10 % in the Benelux, France, Ireland and Great Britain this year, to reach 173.8 billion euro. Brits spend the lion’s share of that amount, but Belgium and Ireland are clawing back market share.
Bronze for the Netherlands, Belgium “growth market”
For the first time, the six "West European" countries represent 51 % of the European e-commerce market, because of an expected 10 % turnover growth compared to 2012. However, Ecommerce Europe (the organization representing the sector) noted a 20 % growth last year, doubling this year’s growth.
Out of the six markets, the British is by far the largest e-commerce market with a 96.2 billion euro turnover last year, which this year will surpass the 100 billion euro milestone. France only manages about half (45 billion euro in 2012) while the Netherlands take up spot number 3, with 9.8 billion euro last year.
Belgium takes fifth spot with 3 billion euro, trailing Ireland in fourth (with 3.8 billion euro). Both countries are making up ground fast though: Belgium should manage 20 % growth to 3.6 billion euro, while Ireland should even manage 25 % growth to 4.6 billion euro.
British families reach astonishing average
British families spend the most online out of the six countries in the report, with an astonishing average of 4,010 euro per family. A Dutch family will only spend 1,365 euro online, while Belgian families only spend 836 euro. On average, a family in the European Union will spend 1,696 euro online.
Ecommerce Europe believes the Belgian numbers will quickly rise: “Belgian e-commerce is growing strongly and we assume the country will catch up fast.” The organization does not seem as confident about the Netherlands: “The Netherlands are considered to be a mature market and the high density of retail stores limits the necessity to buy online, especially compared to other countries.”
Ecommerce Europe, the European organization representing more than 4,000 online retailers, compiled al these conclusions (and others) into a report: “Western European B2C Ecommerce Report”.
(Translated by Gary Peeters)