“Online retail in Europe to grow 70% by 2017” | RetailDetail

“Online retail in Europe to grow 70% by 2017”

“Online retail in Europe to grow 70% by 2017”

Over the next five years e-commerce will grow at a faster rate in Europe than in the United States. Forrester Research is predicting a rise of 70% by 2017 in Europa, compared to ‘only’ 60% in the United States. This discrepancy is mainly due to the famous 'handicap of a head start'.

From 112 to 191 billion euro

According to Forrester online retail spending in Europa will amount to 191 billion euro by 2017, compared to 112 billion euro last year. This would suggest a total rise of 70% and an annual growth of 11%.

 

If so, Europe will make up some ground on the US, where Forrester predicts an annual growth of approximately 9%. Online sales in the US will rise from 178 billion euro to 286 billion euro in 2017. At the moment e-commerce brings in about 8% of total retail sales in the United States, by 2017 that should be well over 10%.

 

The United Kingdom still is and will remain the country where online retail has made the biggest progress (see graph): today online sales have a market share of 13% and Forrester predicts a rise to 15% by 2017. Italian and Spanish e-commerce are at the back of the line, with only 2% of total retail sales.

 

“E-commerce boost”

The research agency has a double explanation for this worldwide “e-commerce boost”: on the one hand an ever growing number of smartphones and tablets (more and more people have one or both and those people are using their devices to shop online during their spare time) and on the other hand you have a growing number of retailers that opt for a “omni-channel retail experience”.

 

Forrester also points out that the growth of e-commerce will come from current customers that will shop more online and that will buy more expensive products, and less from new customers.

Questions or comments? Please feel free to contact the editors


Amazon now delivers packages to car trunks

25/04/2018

From now on, Amazon delivers orders to the trunk of your car. The retail and technology giant has given its Prime subscribers access to get packaged delivered to the trunk of their car, without any additional costs. The service is currently limited to the United States.

Dutch Beate Uhse division not bankrupt after all

05/04/2018

German Beate Uhse’s Dutch subsidiary has not gone bankrupt after all and will continue its activities in both Belgium and the Netherlands. The company revealed the information itself after bankruptcy rumours surfaced.

Amazon often cheaper than Dutch competitors

03/04/2018

Products that are available on both Dutch web shops and Amazon.de, are cheaper at Amazon in about half the cases. Not only do Dutch stores compete with Amazon.de, which ships to the Netherlands, but there are also rumours that Amazon.nl and Amazon.be will soon become more active.

Trump targets Amazon

03/04/2018

President Donald Trump has apparently targeted Amazon as his new enemy. He feels the retail giant is taking advantage of the U.S. Postal Service, something he wishes to remedy with a series of new rules and legislation.

Amazon undisputed ruler of French online world

29/03/2018

Amazon is the undisputed leader of the French online world thanks to a 5.6 billion euro turnover and a 19 % market share. According to Kantar Worldpanel, the overall online market in France was worth 30 billion euro in 2017.

Retail is main driver of artificial intelligence innovations

29/03/2018

Retail companies will invest about 2.76 billion euro in artificial intelligence this year. According to research firm IDC, they are the main driver for AI worldwide, ahead of the banking sector.