“Leaked” voucher creates frenzy at Ralph Lauren

“Leaked” voucher creates frenzy at Ralph Lauren

Luxury brand Ralph Lauren was forced to give a 65 % discount to thousands of shoppers of its American web shop after a voucher meant for its own employees went viral.

Not a marketing stunt

When a Dallas Penn managed to get a hold of a 65 % voucher on Sunday and shared it on Twitter and Instagram, Ralph Lauren’s web shop experienced a true stampede. The problem was aggravated once the voucher found its way to discount sites like Slickdeals.net.

 

Many believed this to be a marketing stunt, but the company denied such claims:  “Yesterday evening, a special promotional employee discount code was shared online without the company’s authorization and has since been deactivated.” Apparently, an employee had given the code to a friend, who in turn gave it to another friend by mail and so forth.

 

American media report that Ralph Lauren has honored the majority of orders, accepting the 65 % discount, as long as the order was within reasonable boundaries. Purchases like bags of over 1,000 dollars or a 5,700 chandelier were apparently rejected. 

 

Plenty of fans had a wonderful time though as several hundred photographs on social media have proven.

Questions or comments? Please feel free to contact the editors


Rocket Internet wants to go public with Home24

19/01/2018

Rocket Internet wants to go public with its furniture web shop Home24 in the summer. During the next few months, it will work tirelessly to improve the web shop’s results.

Carrefour buys stake in Showroomprivé

12/01/2018

Carrefour has obtained a 17 % minority stake in flash sale seller Showroomprivé with the intent of increasing its digital and non-food reach. Former shareholder Conforama did suffer a loss.

Will free home delivery disappear?

15/12/2017

A growing number of online orders also brings additional pressure on the logistical industry. Free home delivery can no longer be maintained according to research company ECC Köln. More flexible options should be installed.

Amazon brings its private labels to Europe

14/12/2017

After it introduced Amazon Prime to an increased number of European markets, Amazon is now bringing in its own FMCG private labels. Over the past few weeks, the online department store launched several private label products in Europe and it has plans for even more. 

Amazon Echo is now available in the Benelux

11/12/2017

Amazon announced it will ship its smart speaker Amazon Echo to another 28 countries, including Belgium and the Netherlands. Its own music streaming service will also get a local launch.

Luxury manufacturers can block retailers from selling on Amazon

07/12/2017

Luxury product manufactures can block retailers from selling their merchandise on online marketplaces like Amazon. The European Court of Justice has ruled on the matter after cosmetics manufacturer Coty filed a complaint.

Back to top