M Local newest British convenience chain

Last Saturday the very first M Local opened in Ilkley (Yorkshire), the convenience store brand with which WM Morrison Supermarket wants to enter the growing convenience store segment. The new store is 275 m² in surface and will be followed by two more stores (Widnes and Wilmslow) this year. Afterwards the project will be evaluated and refined.

 

"As cheap as normal supermarkets"

Dalton Philips, CEO at Morrison, says the M Local stores will break with convenience stores' traditions to be more expensive than their supermarket counterparts – even if it is only slightly. “We will have the same competitive prices for fresh food in M Locals as in Morrisons”, he said. The stores will put their emphasis mainly on fresh food and – uniquely – M Locals will receive their products from a nearby Morrison supermarket, called the “hub store”.

 

Supermarket giant in growing segment

WM Morrison is the fourth largest distributor in the UK, after Tesco, Asda and Sainbury's. With M Local, they enter a booming segment of currently 50,000 British convenience stores, of which “only 15% is owned by major supermarket chains”, says Philips. Analysts expect the segment to expand to 42 billion pounds (47.3 billion euro) in four years time.

 
 
 

Last Saturday the very first M Local opened in Ilkley (Yorkshire), the convenience store brand with which WM Morrison Supermarket wants to enter the growing convenience store segment. The new store is 275 m² in surface and will be followed by two more stores (Widnes and Wilmslow) this year. Afterwards the project will be evaluated and refined.

 

"As cheap as normal supermarkets"

Dalton Philips, CEO at Morrison, says the M Local stores will break with convenience stores' traditions to be more expensive than their supermarket counterparts – even if it is only slightly. “We will have the same competitive prices for fresh food in M Locals as in Morrisons”, he said. The stores will put their emphasis mainly on fresh food and – uniquely – M Locals will receive their products from a nearby Morrison supermarket, called the “hub store”.

 

Supermarket giant in growing segment

WM Morrison is the fourth largest distributor in the UK, after Tesco, Asda and Sainbury's. With M Local, they enter a booming segment of currently 50,000 British convenience stores, of which “only 15% is owned by major supermarket chains”, says Philips. Analysts expect the segment to expand to 42 billion pounds (47.3 billion euro) in four years time.

 
 
 

Questions or comments? Please feel free to contact the editors


Patrick Louvet is Ralph Lauren's new CEO

19/05/2017

Fashion label Ralph Lauren has appointed Patrick Louvet as its new CEO. He will succeed Stefan Larsson, who decided to leave the company following a difference of opinion with founder and chairman Ralph Lauren.

Scotch & Soda continues French conquest

18/05/2017

Dutch fashion brand Scotch & Soda will soon open boutiques in Dijon and Paris, to add to its nine boutiques in France.

Urban Outfitters once again failed to meet expectations

17/05/2017

Fashion company Urban Outfitters failed to live up to 2017’s first quarter expectations. Its like-for-like turnover dropped again for Anthropologie, Free People and Urban Outfitters’ parent company.

Stella McCartney strengthens its retail strategy

16/05/2017

Fashion label Stella McCartney introduced a new store formula in Paris, focused on sustainability. The brand wants to open new stores in Florence, Los Angeles and New York in the summer.

Abercrombie & Fitch considers sales options

11/05/2017

American clothing brand Abercrombie & Fitch has enlisted an investment bank to look at its options if it were to sell the fashion company, although this does not mean it will definitely be sold.

More than 20 million active Zalando customers

09/05/2017

At the end of its first trimester, Zalando surpassed the twenty million active customer milestone. Turnover for the quarter also grew nearly 25 %, to 980.2 million euro.

Back to top