M Local newest British convenience chain

Last Saturday the very first M Local opened in Ilkley (Yorkshire), the convenience store brand with which WM Morrison Supermarket wants to enter the growing convenience store segment. The new store is 275 m² in surface and will be followed by two more stores (Widnes and Wilmslow) this year. Afterwards the project will be evaluated and refined.

 

"As cheap as normal supermarkets"

Dalton Philips, CEO at Morrison, says the M Local stores will break with convenience stores' traditions to be more expensive than their supermarket counterparts – even if it is only slightly. “We will have the same competitive prices for fresh food in M Locals as in Morrisons”, he said. The stores will put their emphasis mainly on fresh food and – uniquely – M Locals will receive their products from a nearby Morrison supermarket, called the “hub store”.

 

Supermarket giant in growing segment

WM Morrison is the fourth largest distributor in the UK, after Tesco, Asda and Sainbury's. With M Local, they enter a booming segment of currently 50,000 British convenience stores, of which “only 15% is owned by major supermarket chains”, says Philips. Analysts expect the segment to expand to 42 billion pounds (47.3 billion euro) in four years time.

 
 
 

Last Saturday the very first M Local opened in Ilkley (Yorkshire), the convenience store brand with which WM Morrison Supermarket wants to enter the growing convenience store segment. The new store is 275 m² in surface and will be followed by two more stores (Widnes and Wilmslow) this year. Afterwards the project will be evaluated and refined.

 

"As cheap as normal supermarkets"

Dalton Philips, CEO at Morrison, says the M Local stores will break with convenience stores' traditions to be more expensive than their supermarket counterparts – even if it is only slightly. “We will have the same competitive prices for fresh food in M Locals as in Morrisons”, he said. The stores will put their emphasis mainly on fresh food and – uniquely – M Locals will receive their products from a nearby Morrison supermarket, called the “hub store”.

 

Supermarket giant in growing segment

WM Morrison is the fourth largest distributor in the UK, after Tesco, Asda and Sainbury's. With M Local, they enter a booming segment of currently 50,000 British convenience stores, of which “only 15% is owned by major supermarket chains”, says Philips. Analysts expect the segment to expand to 42 billion pounds (47.3 billion euro) in four years time.

 
 
 

Questions or comments? Please feel free to contact the editors


Louboutin in trouble in red shoe sole court case

22/06/2017

The attorney general at the European Union’s Court of Justice has written an advice saying that the Louboutin brand’s red shoe sole cannot be a registered trademark according to him.

30 store owners banned from Amazon during Louis Vuitton counterfeit court case

22/06/2017

Thirty traders are no longer allowed to operate on Amazon until their court case with fashion brand Louis Vuitton is still ongoing. The brand filed a lawsuit because those thirty traders sold counterfeit items.

Yoox Net-a-Porter now also no longer sells angora

22/06/2017

Following its fur ban, online retailer Yoox Net-a-Porter has also decided to no longer sell items that contains angora wool, according to animal rights organization PETA.

Impending Amazon - Nike deal is bad news for retailers

22/06/2017

The possible AmazonNike collaboration, which would lead to Nike selling its product range on Amazon itself, has caused turmoil among other retailers.

C&A elects outsider as its new CEO

21/06/2017

Alain Caparros will become clothing chain C&A Europe’s new CEO, a move contrary to the company’s traditions. Normally, a company man is appointed, but Caparros has not worked for C&A before. He will face the arduous task of trying to improve the fashion company’s profitability.

Veronique Branquinho halts own label

20/06/2017

Belgian designer Veronique Branquinho announced she will (temporarily) suspend her own fashion label, not the first time she has done so.

Back to top