H&M present at Coachella festival with digital experience

H&M present at Coachella festival with digital experience

Swedish fashion chain H&M has brought an interactive digital experience to the Coachella festival in California. H&M's Coachella booth focuses on the company's sustainability efforts.

Positive image

H&M will bring a virtual desert including green screen to Coachella visitors. They can see the effect of different weather types on the environment, while a movie is created at the same time. After everything is finished, visitors can share their film on social media. The tent also has a place to fill bottles with water, while visitors can learn about H&M's Garment Recycling initiative. All these ideas are designed to create a positive image with the festival's audience.


Obviously, H&M also focuses on clothing, giving visitors a chance to browse through the H&M Loves Coachella collection on tablets, while several items are also on sale there. If they so desire, customers can get their picture taken with H&M outfits, something they can also share on social media obviously.

Questions or comments? Please feel free to contact the editors

Gerelateerde items

Walmart wants to shed its "store" label


American Walmart is legally Wal-Mart Stores, but its popular name has long since been Walmart. However, the company will now alter that: in this eCommerce era, it aims to be more than merely a store chain.

Gucci investigated for tax avoidance


The Italian police raided Gucci’s offices in Milan and Florence, looking for evidence of tax avoidance. The fashion label admitted there was an investigation and that it is fully cooperating.

Quiksilver wants to acquire Billabong


Surfing brand Quiksilver tabled a 150 million dollar (125 million euro) bid for its competitor, Billabong. It may be the latter’s only way out, with compounding losses in the past few years.

Benetton moves back to its roots


Luciano Benetton, founder of the Italian fashion chain, will take back control at the age of 82. He wants to return his company to its former glory: “The decay is unbearable”, he announced in the La Repubblica paper.

Opinion: Why Delvaux needs Game of Thrones-inspired handbags


Pop culture, fashion and luxury: they have gone hand in hand for ages, but their bond seems stronger than ever now. Why is Delvaux selling Game of Thrones handbags and how is Kim Kardashian helping the worldwide demand for luxury brands?

Surge in mobile sales during Thanksgiving weekend


During Thanksgiving weekend in the United States, which contains Black Friday and Cyber Monday, there was a big surge in mobile sales. Those two days saw a total sales figure of almost twelve billion dollar (just shy of ten billion euro).

Back to top