Google purchase Motorola to expand mobile growth | RetailDetail

Google purchase Motorola to expand mobile growth

Search engine giants Google have left their usual line for a 9 billion euro purchase in the hardware market. With its Motorola takeover, Google hopes to raise Android's market share on the mobile market, but especially aims to dig into the possibilities of mobile internet.

Trying to profit from mobile internet growth

Google admits that taking over Motorola is a tactical move: “it allows us to better protect Google against the anti-competitive threats by Microsoft, Apple and others”. Motorola holds thousands of interesting patents in the mobile area, which would allow Google to be the pathfinder in this domain – especially mobile internet – that wil only grow in the future. If the mobile phone constructor also remains profitable and generates extra money for the Google empire, that will be a very welcome extra.

Good news for Microsoft Windows Phone?

Google does guarantee that Android will continue to be available to everyone for free, but research company Current Analysis urges retailers who want to develop a mobile application to also develop applications for alternative platforms. “As Google and Motorola will probably guard their 'love baby' with their lives, competing systems like Microsoft Windows Phone will grow stronger”, as experts think.
 
Motorola is Google's biggest acquisition yet at 12.5 billion dollar. Still peanuts for Google, that did not have to borrow one dime from a bank to pay the huge sum.

Search engine giants Google have left their usual line for a 9 billion euro purchase in the hardware market. With its Motorola takeover, Google hopes to raise Android's market share on the mobile market, but especially aims to dig into the possibilities of mobile internet.

Trying to profit from mobile internet growth

Google admits that taking over Motorola is a tactical move: “it allows us to better protect Google against the anti-competitive threats by Microsoft, Apple and others”. Motorola holds thousands of interesting patents in the mobile area, which would allow Google to be the pathfinder in this domain – especially mobile internet – that wil only grow in the future. If the mobile phone constructor also remains profitable and generates extra money for the Google empire, that will be a very welcome extra.

Good news for Microsoft Windows Phone?

Google does guarantee that Android will continue to be available to everyone for free, but research company Current Analysis urges retailers who want to develop a mobile application to also develop applications for alternative platforms. “As Google and Motorola will probably guard their 'love baby' with their lives, competing systems like Microsoft Windows Phone will grow stronger”, as experts think.
 
Motorola is Google's biggest acquisition yet at 12.5 billion dollar. Still peanuts for Google, that did not have to borrow one dime from a bank to pay the huge sum.

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