Paul Wilkinson, innovation ambassador at supermarket chain Tesco, is ecstatic about the business opportunities of a 3D-printer in a supermarket. Ever since his team has one, it has been raining new business ideas, he writes in his blog.
Totally new shopping experience
“The potential for 3D technology to revolutionise the way we view stores and what we can get from them is vast”, says Paul Wilkinson in his blog: “We already print photos and posters in many of our larger stores, so why not other gifts and personalised items? How about letting kids design their own toys and then actually being able to get them made. What if we had a digital catalogue of spare parts for items that you’d bought? They could be printed on demand and ready for you by the time you’d finished your shopping”, he dreams out loud.
“You could even take a broken item in to store; we could scan it in 3D, repair it digitally and make you a new one”, he continues. If it will all really happen this way and when we will see the first 3D-printer at Tesco, is not clear. But, as Wilkinson says it: “No idea is too big, no thought unthinkable and no ambition too grand – well, almost.”