Singles' Day entices everyone, from Taylor Swift to Carrefour

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Singles' Day entices everyone, from Taylor Swift to Carrefour

In ten years' time, we may well no longer know 11 November as an Armistice, but rather as a shopping holiday? If that were to be the case, it would be due to Alibaba, who this year even managed to entice Taylor Swift. Even Carrefour has come over to the idea.

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