Foto: Heather Shimmin / Shutterstock.com
American department store chain Macy’s will acquire New York-based concept store Story. Founder Rachel Schechtman will become Macy’s’ “brand experience officer”.
New business models and brand partnerships
Story in Manhattan is known for its particular concept: founder Rachel Schechtman presents the store as a magazine rather than a store. It has a curated, alternating product range in collaboration with brands that use the shop as a trial area and showroom: the business model does not entirely revolve around retail sales, but brands acquire data and a location for market research first and foremost.
It is not clear how much Macy’s has paid for Story, but Shechtman did say it will continue to exist, although her sister Jenny will take control. Rachel will head to Macy’s to enrich its stores’ experiences and help to bring brand activations to stores, according to CEO Jeff Gennette: “We are committed to growth in 2018, and this is one important step along the way.” Schechtman is also happy to “help Macy’s attract new business models and brand partners.”
Régis Degelcke is the new president of EuroCommerce. The chairman of Auchan will start his three-year mandate in July.
Belgian pet shop chain Tom&Co continues its expansion in France with the opening of its 25th French store in Nantes. With a new concept, the chain hopes to be able to quickly expand to 100 stores in France.
If the French government get their way, the Hexagon will soon introduce a tax on e-commerce. Products would become 1 to 2 % more expensive, depending on the distance of the last delivery.
French toy store chain La Grande Récré has decided to focus on the French market and to close its Belgian branch, due to continuing financial difficulties. 16 stores will close, causing a job loss of 95.
(advertorial) The fourth edition of Paris Retail Week will take place September 10 – 12, 2018 in Pavilion 1 at Paris Expo Porte de Versailles. For three days, Paris will be the capital of experiential and connected commerce, bringing together 800 participating companies and 40,000 retail and e-commerce professionals.
German department store chain Karstadt is to open two stores in Berlin, that aim to reinvent themselves as a "networked marketplace". It will be the first new Karstadt department stores in the German capital for thirty years.