Dutch store chain Hema continues its international expansion with a new store in the French city of Lyon, on a spot in full development.
The 415 sqm store is located in the older part of Lyon, near the Rue de la République and its interior design is based on Hema's international concept which creates several rooms in the store itself.
The people at Hema are happy with how its newest store is being received. "The beautiful city of Lyon has welcomed us with open arms. Social media posts from both customers and the press have shown that they wanted a Hema in Lyon as they shared the #HEMALyon hashtag. We also noticed that vibe during our opening as there was a line filled with customers well beyond our entrance", Saskia Trouw (Hema International formula manager) said.