Hema opens first Belgian flagship stores based on international formula | RetailDetail

Hema opens first Belgian flagship stores based on international formula

Hema opens first Belgian flagship stores based on international formula

Dutch Hema has opened its first Belgian flagship store in Brussels, based on its international store formula. It will open a similar store in Antwerp by the end of the week.

Lekker Hema

The most auspicious addition to this new formula is “Lekker Hema” (Tasty Hema), with a new approach for its restaurants and food divisions. The restaurants have a new interior design and separate counters where salads, home-made French fries, fresh pasta, pizza, healthy sandwiches and soups are prepared as the customer waits. That is also the reason why the restaurants have their own team and are no longer managed by the store’s staff.


The chain already implemented its international store formula in about 70 smaller Belgian and 316 smaller Dutch stores. It is now trialing the larger store formula in five locations, including Antwerp and Brussels. The other three pilot stores are in the Netherlands.


In the new store formula, the store space has been spread across different worlds, bringing together everything logically. In Antwerp and Brussels, it has an innovative approach to its beauty product display. To that end, it fully focuses on a shopping experience with elaborate product trials.

Photo gallery

Questions or comments? Please feel free to contact the editors

Gerelateerde items

Smyths Toys acquires Toys ‘R’ Us in Central Europe


Irish Smyths Toys has announced a deal with bankrupt toys giant Toys ‘R’ Us to take over all of its 93 stores in Germany, Austria and Switzerland. Financial details about the deal were not disclosed.

Stop overregulation blocking retailers delivering value for consumers


(content provided by EuroCommerce) In an initial response to the Commission Communication: A European retail sector fit for the 21st century, published today, EuroCommerce approves of the Commission's stance against overregulation.

The Future Of Shopping wins Management Book of the Year award


RetailDetail can proudly announce that “The Future of Shopping: Waar iedereen retailer is” (The Future of Shopping: where everyone is a retailer), written by Pauline Neerman and Jorg Snoeck, is 2018’s management book of the year.

100 million Prime subscribers for Amazon


Ecommerce giant Amazon surpassed the 100 million Prime subscriber mark, just one of the many milestones CEO Jeff Bezos mentioned in his annual shareholder briefing.

Distributors and transport industry demand cleaner trucks


35 companies, including Colruyt, Carrefour and Ikea have asked Europe to force truck manufacturers to lower their emissions 25 % by 2025. “Totally unrealistic”, the manufacturers’ spokesperson said.

JD.com to launch 1,000 stores per day


JD.com has announced plans to open some 1,000 convenience stores per day across China. With this impressive target, the country’s second-largest e-commerce company is giving speed to its ambitions of expanding into the offline market.