The Future of Shopping, now also in Chinese

The award-winning book, written by RetailDetail's very own Jorg Snoeck and Pauline Neerman, continues its conquest. Following the successes of the Dutch, English and French version, there is now also a translation in Chinese.



In ‘The Future of Shopping – Where everyone is a retailer’, Snoeck and Neerman explain what exactly causes one retail bankruptcy after the other, what is the best recipe for a wonderful future and how brands can connect to the famous New Consumer. Visionary, bold and decisive. Since the book first appeared in Dutch in December 2017, its star has shot high in the sky. Last April, it was voted Best Management Book of the year and English and French versions have since been released.


It is both a great achievement and a statement of intent that the book is now also released in China, a forerunner of retail developments with giants like Alibaba and Last October, RetailDetail took a delegation of retail managers from the Benelux on a tour around China, and will do so again this March. Co-auteur Jorg Snoeck incorporated his experiences of book and tours in a key-note speech, and he is tipped as one of the ten best speakers for 2019 - so do not wait too long to book the Captain of Retail… If you have not already read his award-winning book, you can order it here.