Dieter Struye is Colruyt Group's new general director non-food | RetailDetail

Dieter Struye is Colruyt Group's new general director non-food

Dieter Struye is Colruyt Group's new general director non-food
Foto Colruyt Group

Dieter Struye, former Brico CEO, has joined Colruyt Group on Monday 12 February. He is now the general director non-food and therefore in charge of Dreamland, Dreambaby and ColliShop’s online activities.


Cultural rapport

Struye will report directly to COO Frans Colruyt and will also join the group’s board. He told RetailDetail that he has started work enthused: “As Unilever’s account director for Colruyt Group, I have closely worked with the company. I am therefore very familiar with the retailer and I know quite a lot of people there. There has always been a cultural rapport with the company and that feeling was confirmed in our recent talks.” The new general director will now work in several stores and central services for a few weeks to analyze the group’s non-food challenges.


His career in FMCG and retail has been quite impressive: after more than ten years at Unilever, he became Danone’s sales director and then worked for MaxedaDIY Group as its CEO for Brico and Brico Planit. It was revealed in December that he would leave the DIY group after 2.5 years, with  Patrick Vandenbogaerde as his successor.

Questions or comments? Please feel free to contact the editors

Gerelateerde items

“Urgent action needed against territorial supply constraints”


(content provided by EuroCommerce) Speaking to mark the launch of the Benelux study on territorial supply constraints, EuroCommerce Director-General Christian Verschueren argued for the EU to act on big brands’ fragmentation of the European market.

Action owner 3i wants to keep chain after all


Investor 3i wants to keep a hold of Action after all. Even though the owner made it seem like it was looking for a buyer, 3i now denies it.

Action owner wants to sell stake


Action’s owner, investment firm 3i, aims to sell a part of the discount store chain next year. The Brits would want to sell a 35 % stake in the firm.

Belgian fund close to HEMA acquisition


Belgian Core Equity holding is allegedly close to acquiring Dutch chain HEMA: a verbal agreement is apparently in place, all that is required are the signatures.

Walmart, not Amazon, will acquire Indian market leader Flipkart


Despite Amazon’s attractive offer, Indian online retailer Flipkart has chosen for Walmart and (remarkably), Google owner Alphabet as the new owners of 75 % of Flipkart’s shares. The deal is said to be worth 15 billion dollar.

Alibaba's growth exceeds expectations


Chinese retail group Alibaba has published better-than-expected quarterly results: turnover went through the roof, but its profit is under pressure because of increased investments.