Countdown commercials: the new advertising trend?

Countdown commercials: the new advertising trend?
Foto: Casimiro PT / Shutterstock.com

Online luxury retailer Yoox has launched a new type of YouTube ad: the flash offers are only valid for fifteen seconds. If you do not click during the ad, you are too late. The ad campaign will run until mid December.

Fifteen seconds to “save” exclusive Christmas outfits

Yoox’ new ads are fifteen-second countdown commercials, each focused on an exclusive and unique item. They are actually very exclusive, because the items are only available in the ad and will not be available on Yoox’ website. It is really a case of “now or never”.

 

To put the shoppers under even more pressure, they are encouraged to “save” the item: laser beams and other dangers are lurking, waiting to destroy the unique item as the timer relentlessly counts down to zero.

 

Yoox unabashedly focuses on scarcity with these ads, created by Google and Stink Studios: it is a classic sales technique, but now transferred into a digital ticking time bomb. Countdown commercials are becoming more popular, according to digital marketing specialist, Alexandra Spiliotopoulou. It remains to be seen whether people will now block the YouTube commercials even more or less. 

Questions or comments? Please feel free to contact the editors


Gerelateerde items

Alibaba subsidiary on its way to Belgium

23/01/2018

Chinese Alibaba is looking whether it will open an Ant Financial store in Brussels, but it has not taken a final decision just yet. Its subsidiary is focused on financial products, like Alipay.

Unilever will cut jobs at Belgian retail sales team

22/01/2018

Unilever Belgium will restructure its team of store representatives and cut eleven jobs. The company confirmed that to RetailDetail.

Retail & wholesale support EU Plastics Strategy

19/01/2018

(Content provided by EuroCommerce) The retail and wholesale sector sees the publication of the EU Plastics Strategy as a welcome step towards a more circular economy, which it hopes will transform the way plastics are produced, used and discarded.

LensGroup acquires two German web shops

18/01/2018

Belgian LensGroup, which owns lens web shop LensOnline, has acquired two German competitors.The entry on the German market means the company is now active in five European countries.

Rewe uses chocolate pudding to see how little sugar is acceptable

18/01/2018

German supermarket chain Rewe has asked its customers how little sugar they can bear. It aims to lower its private label’s sugar levels, but the consumer will decide by how much.

Will your company win the bpost Omnichannel Award 2018?

18/01/2018

Which retailer will succeed Juttu in 2018 as the winner of the bpost Omnichannel Award? Candidates can now register, the award will be presented during the RetailDetail Omnichannel Congress on 1 March.

Back to top