Changes within Action's management

Changes within Action's management

Store chain Action will make some changes to its top level management: merchandise director Simon Hathway will leave the company at the end of March and be replaced by Hajir Hajji, who will in turn be replaced by Bart Raeymaekers.


Experienced replacement

Hathway has worked for Action for five years and was responsible for the expansion of name brands and the development of private brands. According to the board, he “made a significant contribution to Action’s growth and success over the past few years”, RetailTrends writes. Prior to his work at Action, he used to work for Sainsbury’s and A.S. Watson. Now that he will leave the company, it is not clear where he will head.


Action has appointed experienced Hajji as his replacement: she has worked for Action for more than twenty years, starting out as someone who filled the shelves. Over the past few years, she took charge of every European Action store, but she will now become the company’s commercial director.


Her current duties will now go towards Belgian Bart Raeymaekers, who currently leads Action France, a division he expanded from 82 to 337 locations. Following the summer, he will also become an Action board member. He once started out as a Carrefour store manager and joined Action in 2012.