Barbie rejects G.I. Joe & co (for now?)

Barbie rejects G.I. Joe & co (for now?)

Toy giant Mattel has allegedly turned down competitor Hasbro’s bid, according to press agency Reuters’ anonymous sources close to the deal. It is still unclear what the repercussions would be.

Third time’s not the charm (yet)

For now, it seems like the third attempt will not be the successful attempt for Hasbro. After failed acquisition attempts in 1996 and 2006, the manufacturer (which owns brands like Monopoly, G.I. Joe and Transformers) tried once more to acquire the Barbie, Hot Wheels and Matchbox owner last week.


According to Reuters, Mattel informed Hasbro that its bid was too low and that the competitor does not take into account how the Bureau of Competition might react. If it did approve the deal, it will undoubtedly attach very strict conditions, which may even include a forced sale of a part of its toy portfolio.


The financial press agency says it is unclear whether this rejection will halt the negotiations between America’s two largest toy manufacturers even before they have really started. It could also be Margaret Georgiadis’ attempt to playing “hard to get” and raise the sum she and her company could get from Hasbro. Margaret Georgiadis has been Mattel’s CEO since February 2017.

Questions or comments? Please feel free to contact the editors

Gerelateerde items

EU needs to lead in fight against protectionism


(Content provided by EuroCommerce) On the occasion of the European Trade Policy Day today, EuroCommerce urges the European Union to fight against the growing protectionist tendencies everywhere.

Hema returns to profitability


Hema has become profitable again: after improved net losses in the past quarters, the Dutch chain has managed to become profitable again in the third quarter.

Huge third quarter loss for Hudson’s Bay


Canadian Hudson’s Bay suffered a huge loss in its third quarter of 2017. Its turnover also slumped compared to the year before.

Hema opens first Belgian flagship stores based on international formula


Dutch Hema has opened its first Belgian flagship store in Brussels, based on its international store formula. It will open a similar store in Antwerp by the end of the week.

Countdown commercials: the new advertising trend?


Online luxury retailer Yoox has launched a new type of YouTube ad: the flash offers are only valid for fifteen seconds. If you do not click during the ad, you are too late. The ad campaign will run until mid December.

New owner for Kijkshop


Store chain Kijkshop has a new owner: Swedish investment firm LPCA sold all of its shares to another Swedish company, SparkistanStClemens.

Back to top