Gap expands to Serbia, Banana republic to Moscow

Gap, the American clothing chain, is expanding its network in Eastern Europe. This week, the chain opens its first Gap store in Serbia and its first Banana Republic store in Moscow. This week's expansion lifts the number of franchise stores over the milestone of 200 – just half of the number Gap aims for by 2014.

Ideal market opportunity in Russia

AfiMall City, Moscow's largest shopping centre, welcomes the city's first Banana Republic. “Given Russia's high demand for retail consumption, the market presents an ideal opportunity to introduce Banana Republic's affordable luxury offering”, says Stefan Laban, managing director Strategic Alliances at Gap Inc. The new store will be operated by Fiba Holding, which also has Gap stores in Turkey and the Ukraine. 

 

Both Gap and Banana Republic had been available for Russian consumers since last year. The brand Gap itself has been active in Russia since 2008 and has established 11 franchise stores since, 9 of which in Moscow. The brand now focuses on Serbia, as one of Greece's main retail groups,  The Marinopoulos Group, is opening the first Gap store (complete with GapKids and babyGap) in Belgrade. The Greek group already manages Gap stores in Bulgaria, Croatia, Cyprus, Greece and Romania.

 

Including Serbia, Gap Inc is now active in 27 countries and hopes to raise that number to 30 before the year is over. Chili, Morocco and Vietnam are next in line to join the group of Gapped countries.

 

Gap, the American clothing chain, is expanding its network in Eastern Europe. This week, the chain opens its first Gap store in Serbia and its first Banana Republic store in Moscow. This week's expansion lifts the number of franchise stores over the milestone of 200 – just half of the number Gap aims for by 2014.

Ideal market opportunity in Russia

AfiMall City, Moscow's largest shopping centre, welcomes the city's first Banana Republic. “Given Russia's high demand for retail consumption, the market presents an ideal opportunity to introduce Banana Republic's affordable luxury offering”, says Stefan Laban, managing director Strategic Alliances at Gap Inc. The new store will be operated by Fiba Holding, which also has Gap stores in Turkey and the Ukraine. 

 

Both Gap and Banana Republic had been available for Russian consumers since last year. The brand Gap itself has been active in Russia since 2008 and has established 11 franchise stores since, 9 of which in Moscow. The brand now focuses on Serbia, as one of Greece's main retail groups,  The Marinopoulos Group, is opening the first Gap store (complete with GapKids and babyGap) in Belgrade. The Greek group already manages Gap stores in Bulgaria, Croatia, Cyprus, Greece and Romania.

 

Including Serbia, Gap Inc is now active in 27 countries and hopes to raise that number to 30 before the year is over. Chili, Morocco and Vietnam are next in line to join the group of Gapped countries.

 

Questions or comments? Please feel free to contact the editors


Lidl launches Chinese web shop

22/05/2017

German supermarket chain Lidl has launched its own web shop in China on Alibaba’s online platform Tmall, similar to what many other Western companies have done.

This is Lidl’s battle strategy for the United States

18/05/2017

Mark the date: on 15 June, Lidl will open its first American store. In charge is someone who earned his stripes in Belgium and the Netherlands, but the main question is whether Ahold Delhaize should fear the German discounter’s arrival?

Chicago welcomes first Nutella Cafe

18/05/2017

Before the end of this month, Nutella fans can visit the very first Nutella cafe in Chicago. All types of sweet dishes are sold, most of them based on Ferrero’s chocolate paste.

Nestlé loses another battle in KitKat war

18/05/2017

Swiss chocolate manufacturer Nestlé has been trying to prevent competitors from creating chocolate snacks that look like its own KitKat brand for a decade. It has succeeded in about a dozen countries, but the attempt in the United Kingdom once again failed.

Colruyt to open fourth store in Grand Duchy of Luxembourg

18/05/2017

Providing everything goes according to plan, Colruyt will open its fourth store in the Grand Duchy of Luxembourg in November. Soon, it will open another three, although there is local dissatisfaction.

7-Eleven opens store without staff in South Korea

18/05/2017

American supermarket chain 7-Eleven has opened a South Korean store that operates without staff. Located in Seoul’s Lotte World Tower, the store uses biometric verification when processing payments.

Back to top