French yoghurt giants Yoplait sold to General Mills | RetailDetail

French yoghurt giants Yoplait sold to General Mills

General Mills, one of the world's major food producing companies, has bought the 51% majority in Yoplait that private equity fund PAI had since 2002. The other 49% of the second biggest diary producer in the world stay in the hands of French cooperative SODIAAL. 

 

In a joint statement both companies explain they want to speed up the worldwide growth of Yoplait, calling the yoghurt sector "one of the most interesting markets in the food sector. While yoghurt consumption is still small in many countries, consumers are becoming ever more interested in easy, healthy food products." In 2010, Yoplait had a worldwide turnover of 4 billion euro. General Mills has paid over 1 billion dollar (810 million euro) for its majority share.

General Mills, one of the world's major food producing companies, has bought the 51% majority in Yoplait that private equity fund PAI had since 2002. The other 49% of the second biggest diary producer in the world stay in the hands of French cooperative SODIAAL. 

 

In a joint statement both companies explain they want to speed up the worldwide growth of Yoplait, calling the yoghurt sector "one of the most interesting markets in the food sector. While yoghurt consumption is still small in many countries, consumers are becoming ever more interested in easy, healthy food products." In 2010, Yoplait had a worldwide turnover of 4 billion euro. General Mills has paid over 1 billion dollar (810 million euro) for its majority share.

Questions or comments? Please feel free to contact the editors


Adidas wants to strengthen bond with small retailers

15/07/2018

German sportswear giant Adidas says it wants to strengthen its bond with small-scale retailers after they claimed Adidas is too aggressive in pushing its web shop, especially as they feel the brand is favouring large international chains as well.

Several candidates to take over Men at Work

12/07/2018

There are several takeover candidates for both the Dutch and the Belgian stores of the bankrupt clothing chain Men at work. The curator is confident an agreement should be reached today in Belgium.

Burberry sales increases thanks to new strategy

11/07/2018

The new strategy of the British fashion brand Burberry starts to render: the company had a 3% increase of revenue in their own stores last quarter. In total, Burberry has now a revenue of 479 million pounds (520 million euros).

FNG moves to Brussels stock exchange

06/07/2018

Belgian fashion group FNG has collected 60 million euros by issuing new shares. The new shares will be traded on the Amsterdam Stock Exchange and - for the first time - on the Brussels Stock Exchange as well.

Athleteshop ends its run

02/07/2018

Dutch sports web shop Athleteshop has filed for bankruptcy, after an abysmal year in which strings of complaints led to all sorts of problems. Social media and review sites were flooded with customers complaining about late deliveries.

Alibaba goes Turkish with stake in Trendyol

29/06/2018

Alibaba is the new strategic partner of Trendyol, one of the best-known e-commerce companies in Turkey. With this partnership, the Chinese retailgroup strengthens its presence in Europe.