French yoghurt giants Yoplait sold to General Mills

General Mills, one of the world's major food producing companies, has bought the 51% majority in Yoplait that private equity fund PAI had since 2002. The other 49% of the second biggest diary producer in the world stay in the hands of French cooperative SODIAAL. 

 

In a joint statement both companies explain they want to speed up the worldwide growth of Yoplait, calling the yoghurt sector "one of the most interesting markets in the food sector. While yoghurt consumption is still small in many countries, consumers are becoming ever more interested in easy, healthy food products." In 2010, Yoplait had a worldwide turnover of 4 billion euro. General Mills has paid over 1 billion dollar (810 million euro) for its majority share.

General Mills, one of the world's major food producing companies, has bought the 51% majority in Yoplait that private equity fund PAI had since 2002. The other 49% of the second biggest diary producer in the world stay in the hands of French cooperative SODIAAL. 

 

In a joint statement both companies explain they want to speed up the worldwide growth of Yoplait, calling the yoghurt sector "one of the most interesting markets in the food sector. While yoghurt consumption is still small in many countries, consumers are becoming ever more interested in easy, healthy food products." In 2010, Yoplait had a worldwide turnover of 4 billion euro. General Mills has paid over 1 billion dollar (810 million euro) for its majority share.

Questions or comments? Please feel free to contact the editors


Louboutin in trouble in red shoe sole court case

22/06/2017

The attorney general at the European Union’s Court of Justice has written an advice saying that the Louboutin brand’s red shoe sole cannot be a registered trademark according to him.

30 store owners banned from Amazon during Louis Vuitton counterfeit court case

22/06/2017

Thirty traders are no longer allowed to operate on Amazon until their court case with fashion brand Louis Vuitton is still ongoing. The brand filed a lawsuit because those thirty traders sold counterfeit items.

Yoox Net-a-Porter now also no longer sells angora

22/06/2017

Following its fur ban, online retailer Yoox Net-a-Porter has also decided to no longer sell items that contains angora wool, according to animal rights organization PETA.

Impending Amazon - Nike deal is bad news for retailers

22/06/2017

The possible AmazonNike collaboration, which would lead to Nike selling its product range on Amazon itself, has caused turmoil among other retailers.

C&A elects outsider as its new CEO

21/06/2017

Alain Caparros will become clothing chain C&A Europe’s new CEO, a move contrary to the company’s traditions. Normally, a company man is appointed, but Caparros has not worked for C&A before. He will face the arduous task of trying to improve the fashion company’s profitability.

Veronique Branquinho halts own label

20/06/2017

Belgian designer Veronique Branquinho announced she will (temporarily) suspend her own fashion label, not the first time she has done so.

Back to top