Zalando slims down own brands

Zalando slims down own brands

Online shoe retailer Zalando continues to clean up its own brands, as it has now also wiped away shoe brand Seven Seconds. The Germans had already terminated fashion brands Pink Loop and Magnificent, which was geared towards the larger sizes. 

Changed strategy

Until last year, it seemed like Zalando was trying to upgrade its own brands as a means to get higher margins and finally reach profitability, something the chain has not yet managed to do. Kiomi, one of its own brands, even got its own sales platform, with no ties to Zalando, in an attempt to increase the luxury brand’s stature.

 

Not even nine months later, the Kiomi shop was closed down and the brand returned to the Zalando web shop. That was not the most drastic measure Zalando has taken, as Pink Loop and Magnificent have no more new products, with Seven Seconds now also on the cutting floor.

 

Zalando has now slimmed down to 12 own brands: Anna Field, Even&odd, Fullsto, Kiomi, Mai Più Senza, Mint&berry, Pier One, Stups, Taupage, Twintip, Your Turn and Zign. These twelve brands combine to cover the entire load, from children’s to men’s and women’s fashion and shoes.

Questions or comments? Please feel free to contact the editors


Carrefour cuts thousands of jobs in favour of e-commerce

23/01/2018

French hypermarket group Carrefour is laying off thousands of employees, CEO Alexandre Bompard announced today. His new transformation plan, focused on e-commerce, is intended to turn Carrefour into the “global leader in food transition”.

Unilever will cut jobs at Belgian retail sales team

22/01/2018

Unilever Belgium will restructure its team of store representatives and cut eleven jobs. The company confirmed that to RetailDetail.

This is how fast Amazon is growing in food

22/01/2018

E-commerce is still underrepresented in food sales, but Amazon’s American and European 2017 growth numbers are impressive. Are we close to a tipping point?

Amazon opens first cash register-free store

22/01/2018

Amazon will open its first cash register-free store in Seattle today, near its main office. The trial with its own employees will now be extended to the general public.

Will Unilever acquire tonic brand Fever-Tree?

19/01/2018

Tonic brand Fever-Tree appointed a new director, Kevin Havelock. Considering he leads Unilever’s sodas division, there is speculation that Unilever may acquire Fevertree Drinks and that has boosted its share.

Aldi Nord and Aldi Süd collaborate for animal welfare

18/01/2018

Aldi Nord and Aldi Süd will join forces for a unique collaboration: they will launch their own animal welfare quality mark. “Fair & Gut” (Fair and Good) will launch in Germany for poultry products, but steadily expand.

Back to top