Wonderbra no longer on display

Wonderbra no longer on display

The company behind brands such as DIM and Wonderbra, DB Apparel, is no longer for sale. Its owner Sun Capital was hoping to make 600 million euro from the sale, but it never found a buyer who put in a decent offer.

No good offers

Sun Capital took over DB Apparel in 2005 from Sara Lee. The new owner could increase profits by restructuring, by closing shops and by moving part of the production to low-wage countries, such as Romania.

 

In June of 2012 business bank Morgan Stanley got the mandate to search for a buyer of DB Apparel, but after nearly a year the search is over. According to Sun Capital there never was an offer that truly reflected the value of the lingerie and underwear producer.

 

DB Apparel is present in 20 countries and has 7,500 employees, mainly in Europe. Sales of the company are worth about 685 million euro. DB Apparel became famous because of the Wonderbra, which was advertised by a series of supermodels, such as Eva Herzigova and Adriana Karembeu, wife of former French footballer Christian Karembeu.

Questions or comments? Please feel free to contact the editors


China trials mobile supermarket without employees

26/06/2017

A mobile, fully autonomous supermarket has opened its doors in Shanghai, one of China’s largest cities. The pilot is called Wheelys Moby Mart, open 24 hours a day and said to be easily deployable.

Opinion: More worries about Colruyt than Ahold Delhaize

23/06/2017

Both Ahold Delhaize and Colruyt suffered blows on the stock exchange as it seems like investors have completely lost faith in supermarket shares. However, they are not all alike, because Ahold Delhaize seems to bounce back, unlike Colruyt.

Cash register-free Amazon supermarket still not open

23/06/2017

Amazon’s cash register-free supermarket, Amazon Go, still has not opened to the general public and now one of its directors will leave Amazon.

Danone streamlines its European organization

23/06/2017

Dairy manufacturer Danone is to optimize its European organization: Belgium, the Netherlands, the United Kingdom and Ireland are to form one cluster. Kris Geeraert, general manager Benelux, will leave the company.

Diageo buys George Clooney's tequila brand for 620 million euro

22/06/2017

British liquor group Diageo has paid 700 million dollars (about 620 million euro) for George Clooney’s premium tequila brand Casamigos and that could rise to 1 billion dollars.

AB InBev wants to sell two German beer brands

21/06/2017

AB InBev is looking for a buyer for its German beer brands Hasseröder and Diebels. The Belgian beer giant hopes to attract about 200 million euro for both brands.

Back to top