Will Unilever acquire tonic brand Fever-Tree? | RetailDetail

Will Unilever acquire tonic brand Fever-Tree?

Will Unilever acquire tonic brand Fever-Tree?
Foto: Fever-Tree

Tonic brand Fever-Tree appointed a new director, Kevin Havelock. Considering he leads Unilever’s sodas division, there is speculation that Unilever may acquire Fevertree Drinks and that has boosted its share.

 

Darling in the gin tonic world…

Ever since the news broke that Unilever director will become a part of Fevertree Drinks’ board, the soda manufacturer’s share spiked 10 %. Analysts and investors feel there is only reason for him to join the board, which is that Unilever will acquire Fever-Tree. The company currently only has (ice) tea brands (Lipton worldwide, PG Tips in the United Kingdom and Brisk in the United States for instance) and a popular mixing drink could be a decent contribution.

 

Fever-Tree has done very well in the past few years, because it is now considered to be a premium mix tonic during the gin tonic hype, which is also more sustainable than anticipated: Fevertree Drinks’ EBIDA grew 102 % in three years’ time to 25.2 million pounds (28 million euro).

 

... and on the stock exchange

The company, listed since 2014, is also popular on the stock exchange: its share shot up 1200 % in the past three years and it added another 10 % today thanks to the speculations. In total, the company is valued at 2.7 billion pounds (3.1 billion euro), according to De Tijd.

 

Brits Charles Rolls and Tim Warrillow founded Fevertree Drinks in 2005 and are both still minority shareholders, with 11.2 and 5.3 % respectively. For the first half of its fiscal year 2017, it generated a 77 % turnover increase, to 71.9 million pounds (82 million euro).

Questions or comments? Please feel free to contact the editors


Gerelateerde items

Another six cash register-free Amazon Go stores planned

23/02/2018

Er komen na de opening van de eerste Amazon Go-winkel vorige maand nog minstens zes van de hoogtechnologische en kassaloze winkels gemakswinkels bij. Onder meer Los Angeles en Seattle krijgen nieuwe Amazon Go-winkels.

Belgian CEO leaves Le Pain Quotidien

23/02/2018

After seventeen years, Vincent Herbert has decided to step down as Le Pain Quotidien CEO. Jerry Gamez, who has plenty of experience at fastfood chain Burger King and Walmart, will succeed him.

Takeaway.com acquires Eastern European competitors

23/02/2018

Fast food supplier Takeaway.com acquired its Bulgarian competitor BGmenu and its Romanian competitor Oliviera in yet another step towards its goal of being the European market leader.

Spar will trial contact-free and cash register-free payments

22/02/2018

Retail Partners Colruyt Group – Colruyt Group’s entrepreneurial division – is creating an app for Spar which allows customers to use their smartphones to scan and pay for their own groceries.

"Not a major surprise" if Unilever were to choose Rotterdam

22/02/2018

The Financial Times believes Rotterdam is in pole position to become the British-Dutch Unilever’s new main office, instead of London. The business paper claims the information comes from political insiders.

Duvel Moortgat adds Italian brewery

22/02/2018

Duvel Moortgat increased its minority stake in Italian brewery Birrificio del Ducato to 70 %. The Belgian brewery, known for Vedett, has been part of the brewery near Parma since 2016.

Back to top