Wessanen has acquired the British gluten-free brand Mrs Crimble’s, one of the leading brands in the British market and one that has been around for thirty years.
Strong foundation in United Kingdom
"The acquisition of Mrs Crimbles is a further step in the execution of our strategy. The brand has great knowledge in gluten-free "sweet-in-between" products and a strong base in the UK. This acquisition will further strengthen our operations in the UK market and gives us an entry into a strategic growth segment", Wessanen CEO Christophe Barnouin said. The acquired company's 2015 net turnover reached 12.7 million pounds (15.2 million euro).
Dutch Wessanen owns several biological and healthy brands, like Bjorg, Bonneterre, Alter Eco and Zonnatura. Last May, it also acquired French bio coffee manufacturer IneoBio.