Weak fourth quarter for Levi’s | RetailDetail

Weak fourth quarter for Levi’s

Weak fourth quarter for Levi’s

2013’s fourth quarter has not been a good one for jean manufacturer Levi’s, as three big reasons impacted the turnover. Weaker European sales, more promotional activities in the Americas and an adverse calendar situation resulted in a weaker performance.

Missed out on Black Friday

The quarter ended on 24 November 2013 and resulted in a 1.3 billion dollars (950 million euro) turnover, which is just slightly above the same quarter the year before (namely 1.297 billion dollars). partly because the calendar was not working in Levi’s favour. Black Friday, one of the most important American shopping days, was on 29 November 2013, several days after its fiscal year had ended.


Levi’s experienced a European sales drop of 5 %, and had to promote more in North and South America, which did create higher turnover, but also hurt the bottom line. A harsh winter in large parts of the Americas meant consumers were not as likely to go out shopping, while resources also became more expensive. That is why the profit margin dropped from 50 % in 2012 to 49.2 % in 2013: net profit dropped from 53 million dollars (39 million euro) to 17 million dollars (12 million euro),


Nevertheless, Levi’s managed to grow its turnover 2 % for the full fiscal year, to 4.7 billion dollars (3.4 billion euro), while net profit even grew 59 % to 229 million dollars (167 million euro). “We will focus on further growth, a more balanced portfolio and cost management”, CEO Chip Bergh said.

Questions or comments? Please feel free to contact the editors

HelloFresh buys American competitor and achieved strong growth in 2017


HelloFresh’ turnover last year grew 52 %, bringing it closer to profitability. The German meal box delivery service believes it will become profitable before the end of the year.

Spar makes ambitious entry into Greece


Spar International has set its sights on Greece as the next country to conquer and lead as the foremost independent food retail chain. Spar Hellas will cooperate with Asteras and Mesis to develop more than 500 Spar stores over the next four years.

Dr. Oetker buys half of Freixenet


Henkell, which is Dr. Oetker’s drinks division, has acquired slightly more than half of cava brand Freixenet’s shares. Following two years of negotiations, both companies struck a deal, even though the German food giant will not reign supreme at Freixenet.

Picnic confirms German arrival


There had been rumours that Dutch online supermarkets Picnic was trialing in Germany, news its co-founder Michiel Muller has now confirmed.

Délifrance joins FFC's portfolio


Dutch Franchise Friendly ConceptsDélifrance Benelux acquisition is in full swing. The franchise organization will obtain the French sandwich chain’s Benelux master franchisee on 1 April.

IKEA has developed actual "bug burger"


SPACE10, furniture giant Ikea’s innovation lab, will present a healthy alternative to the classic hamburger, where the meat is replaced by red beets and mealworm. It is also working on a “dogless hotdog”;

Back to top