WE Fashion pulls out of China

WE Fashion pulls out of China

Fashion chain WE Fashion no longer has any stores in China. It had given a license to a Chinese partner, but has decided to cancel that agreement. The first Chinese store opened a mere 4 years ago.

Goal was 200 stores

Back in 2010, WE Fashion signed a deal with Uniquepai with the goal of opening 200 stores in China. The very first opened its doors in January 2011, with another 20 stores to follow in the next four years, but the goal of 200 was always well out of reach.

 

A WE Fashion spokesperson confirmed the Chinese retreat to RetailNews, but failed to give a reason for its departure. The chain is still present in Belgium, the Netherlands, France, Luxembourg, Germany, Switzerland and Austria, with some 250 stores in total.

Questions or comments? Please feel free to contact the editors


Ellis Gourmet Burger wants partner for international expansion

15/12/2017

Belgian hamburger restaurant chain Ellis Gourmet Burger wants to expand into new countries, following Belgium, the Netherlands and France. That is why it seeks an investor to help finance that expansion, which may lead to a new majority shareholder.

Heineken will sell Mort Subite internationally

15/12/2017

Heineken will try to sell its Belgian beer brand Mort Subite all across the world. It has done similarly with Affligem and that proved to be a major success. Mort Subite will be on sale in every country that has Heineken.

Amazon brings its private labels to Europe

14/12/2017

After it introduced Amazon Prime to an increased number of European markets, Amazon is now bringing in its own FMCG private labels. Over the past few weeks, the online department store launched several private label products in Europe and it has plans for even more. 

Albert Heijn pulls plug on AH to go in Germany

14/12/2017

Albert Heijn has decided to shut down its German AH convenience stores. According to the supermarket company, the chain does not have enough room to grow in Germany despite having built up its presence in the past five years.

Carrefour continues to lose French market share

13/12/2017

Kantar Worldpanel’s new numbers underline the fact that Carrefour CEO Alexandre Bompard is facing a huge challenge. Out of every supermarket chain, his chain suffered the largest market share loss in France last month.

New Metro still struggles in the Netherlands and Belgium

13/12/2017

German food retail group Metro says it has created a solid foundation for new growth in its first year since it stepped away from its non-food activities. The Benelux are still worrisome however. 

Back to top