WE Fashion pulls out of China

WE Fashion pulls out of China

Fashion chain WE Fashion no longer has any stores in China. It had given a license to a Chinese partner, but has decided to cancel that agreement. The first Chinese store opened a mere 4 years ago.

Goal was 200 stores

Back in 2010, WE Fashion signed a deal with Uniquepai with the goal of opening 200 stores in China. The very first opened its doors in January 2011, with another 20 stores to follow in the next four years, but the goal of 200 was always well out of reach.


A WE Fashion spokesperson confirmed the Chinese retreat to RetailNews, but failed to give a reason for its departure. The chain is still present in Belgium, the Netherlands, France, Luxembourg, Germany, Switzerland and Austria, with some 250 stores in total.