WE Fashion creates new collections from discarded clothes

WE Fashion creates new collections from discarded clothes

Dutch chain WE Fashion is launching two collections in August that were created from fibres of discarded clothes. They will be accompanied by a QR-code: when the consumer scans it in, he can see how many resources were saved in making these clothes.

First step to complete the circle

The collection will be comprised of sweaters and vests and will be available in WE-shops in the Netherlands, Belgium, France, Germany, Switzerland and Austria. They will have a QR-code, linked to a track & trace-system by Recycle Movement. This will inform the consumer about the amount of recycled material used for his purchase and how much energy and resources were spared making it.

 

The action of WE Fashion fits in the principle of cradle-to-cradle, where all used resources are re-used so nothing is lost. “This way we burden the environment less and we make sure quality fibres are not lost to inferior products or – even worse – are burned”, says CEO of WE Fashion Wouter Kolk.

 

Supporting Indian street children

The collections follow the same lines as last year's project, where the company asked its Dutch customers to collect discarded clothes and in exchange, receive a 5% discount on their next purchase.

 

The collected clothing then was sent to a Rainbow house for street children in Indian Bangalore, where Partnership Foundation provides the children with shelter, clothes, food, medical care, education and a return to society.

 

WE Fashion will expand the collection campaign to all European countries this year. The chain has a total of 250 shops in the Netherlands, Belgium, Germany, France, Luxembourg, Austria and Switzerland.

 

 

 

Want to know more about sustainable retailing? On 25 April 2013 numerous innovations will be presented at the seminar “Sustainibility: the power of upside down”, in the context of the RetailDetail Congress.

Questions or comments? Please feel free to contact the editors


Aldi sells games in Germany

21/08/2017

Aldi (Nord and Süd together) will start selling online video games in Germany, starting today. The day has been meticulously chosen, because Europe’s largest gaming convention opens its doors in Cologne on the 22nd of August.

Walmart files patent for flying store

21/08/2017

American department store chain Walmart has filed for a very peculiar patent, regarding a flying store. The store should be able to bring orders to the customer’s door step thanks to drones.

Lotus Bakeries grows despite weaker British pound

21/08/2017

Despite a weaker British pound, cookie manufacturer Lotus Bakeries managed a 1 % turnover increase in the first half of 2017. A record growth in 2016 did provide an enormous comparison, but it succeeded.

Fipronil crisis forces waffles out of French supermarkets

21/08/2017

Several waffles have been taken off of French shelves because they contain eggs that may have been contaminated with fipronil. A range of Lotus frangipane waffles is on the list.

Twelfth straight growth quarter for Walmart

17/08/2017

American supermarket chain Walmart has surpassed analysts’ expectations for the previous quarter, the company’s twelfth straight growth quarter. The world’s largest supermarket chain especially benefited from a strong online growth.

FrieslandCampina sells fruit juice division

17/08/2017

Dutch dairy company FrieslandCampina has sold its fruit juice division, which also contained the Appelsientje brand, to investment firm Standard Investment. The acquisition fee was not disclosed.

Back to top