WE Fashion creates new collections from discarded clothes

WE Fashion creates new collections from discarded clothes

Dutch chain WE Fashion is launching two collections in August that were created from fibres of discarded clothes. They will be accompanied by a QR-code: when the consumer scans it in, he can see how many resources were saved in making these clothes.

First step to complete the circle

The collection will be comprised of sweaters and vests and will be available in WE-shops in the Netherlands, Belgium, France, Germany, Switzerland and Austria. They will have a QR-code, linked to a track & trace-system by Recycle Movement. This will inform the consumer about the amount of recycled material used for his purchase and how much energy and resources were spared making it.

 

The action of WE Fashion fits in the principle of cradle-to-cradle, where all used resources are re-used so nothing is lost. “This way we burden the environment less and we make sure quality fibres are not lost to inferior products or – even worse – are burned”, says CEO of WE Fashion Wouter Kolk.

 

Supporting Indian street children

The collections follow the same lines as last year's project, where the company asked its Dutch customers to collect discarded clothes and in exchange, receive a 5% discount on their next purchase.

 

The collected clothing then was sent to a Rainbow house for street children in Indian Bangalore, where Partnership Foundation provides the children with shelter, clothes, food, medical care, education and a return to society.

 

WE Fashion will expand the collection campaign to all European countries this year. The chain has a total of 250 shops in the Netherlands, Belgium, Germany, France, Luxembourg, Austria and Switzerland.

 

 

 

Want to know more about sustainable retailing? On 25 April 2013 numerous innovations will be presented at the seminar “Sustainibility: the power of upside down”, in the context of the RetailDetail Congress.

Questions or comments? Please feel free to contact the editors


Unilever targets Reckitt Benckiser's food division

17/07/2017

Unilever is allegedly interested in Reckitt Benckiser’s food division, but would have to fend off American Hormel Foods. Price: about 2.5 billion euro.

TripAdvisor will home deliver meals through Deliveroo

12/07/2017

Meal delivery service Deliveroo is collaborating with TripAdvisor, integrating its service into TripAdvisor. The two companies will work together in Belgium, the Netherlands and ten other countries to facilitate orders.

Carrefour Market will place product reviews in stores

12/07/2017

Carrefour Market is going to display customer ratings for some two hundred items in its physical stores, featuring a short text from the customer and a star-based rating. The chain will implement this feature in its home territory, France, first.

Higher prices spur PepsiCo’s profit

11/07/2017

PepsiCo surpassed its second quarter profit forecast thanks to higher soda and snack prices in North America. It also sold its minority stake in British bottling company Britvic.

French Cora's results stabilized

10/07/2017

French supermarket chain Cora’s results remained stable for its fiscal year 2016, outperforming its competitors that had to deal with lower turnover.

Spar opens its doors in Cyprus

10/07/2017

Supermarket chain Spar is now also active in Cyprus, albeit in a collaboration with Ermes Department Stores. Just like in other countries, Spar aims to become the country’s largest when it comes to independent supermarket entrepreneurs.

Back to top