We Fashion CEO resigns

We Fashion CEO resigns

John Hind, CEO of WE Fashion, has decided to resign after not even two years in charge. Joris Asperghis will now take his place. Hind was the Dutch fashion company's CEO since April 2013, succeeding Wouter Kolk who had left for Ahold after 6 years in charge.

Former marketing manager

Asperghis was WE Fashion's marketing manager, but will become its CEO from 15 January onward. The company hopes his appointment will help tap into the ever-changing trends more quickly and speed up the company's shift to new sales channels.


Mikael Andersson will become WE Fashion's Chief Operating Officer, in charge of the sales, ICT and supply chain departments. He is the former Chief e-Commerce Officer and in that capacity already handled WE Fashion's online sales.