Vilebrequin will expand internationally

Vilebrequin will expand internationally

French swimwear brand, Vilebrequin, will open 6 new stores abroad before the year is through. The USA will welcome three new stores (Atlanta, Houston and Orlando), with additional stores in the United Arab Emirates and in Indonesia.

Biggest market: the United States of America

Vilebrequin has already opened 15 new stores since the start of the year and will turn its attention to South Africa and Angola in 2016: "We have chosen the African continent as our next destination because of its climate which favours swimwear purchases. Also, its middle-class is growing evermore", says Roland Herlory, CEO.

 

The United States of America are still the brand's most important market, with 15 to 20 % growth and a third of all sales.

 

Goal for 2017: 100 million euro

The French brand currently has 200 stores in 55 countries, but wants to achieve a 100 million euro turnover by 2017. To achieve that, the company aims to strengthen its overall product range, outside of the swimwear products which currently contribute 75 % of total turnover. By 2017, that section of its product range should only be 50 % of the total turnover.

 

It has already started to diversify with a first shoe range developed by Overland. It includes sandals, sneakers and other types of shoes. Vilebrequin currently focuses on men, but wants to expand into women's fashion as well in a couple of years' time.

Questions or comments? Please feel free to contact the editors


FrieslandCampina sells fruit juice division

17/08/2017

Dairy company FrieslandCampina has sold its fruit juice division, which also contained the Appelsientje brand to Dutch investment firm Standard Investment.

Carlsberg's turnover increases despite lower volumes

16/08/2017

In the first half of the year, Danish beer brewer Carlsberg’s turnover grew 2 % to 31.8 billion krona (4.3 billion euro). The improves sales for its more expensive beers, like Grimbergen, contributed to this turnover increase.

Losses keep growing for HelloFresh

14/08/2017

Over the course of the first half of 2017, meal box delivery service HelloFresh has seen both its turnover and its losses grow significantly. This gives mixed messages in the preparation of its IPO, which is planned for the fall of 2017 to create room for more investments.

Italian gelato is European market leader

11/08/2017

Italian cuisine is revered all across the globe, with people often thinking of pizza and pasta. However, Italians also have an ironclad reputation when it comes to ice cream. This is also reflected in sales, as Italians are the European market leader.

Oprah Winfrey and Kraft Heinz join forces

10/08/2017

American tv star Oprah Winfrey has joined forces with Kraft Heinz to develop a range of “healthy and nutritious soups and side dishes”. The range, currently only available in the United States, should help Kraft Heinz generate turnover growth once more.

Ahold Delhaize continues to struggle in Belgium

09/08/2017

Belgian-Dutch supermarket group Ahold Delhaize has had a very good second quarter, with the company thinking last year's merger could result in lower costs than previously anticipated. On the other hand, Belgium's performance is still weak.

Back to top