Vilebrequin will expand internationally

Vilebrequin will expand internationally

French swimwear brand, Vilebrequin, will open 6 new stores abroad before the year is through. The USA will welcome three new stores (Atlanta, Houston and Orlando), with additional stores in the United Arab Emirates and in Indonesia.

Biggest market: the United States of America

Vilebrequin has already opened 15 new stores since the start of the year and will turn its attention to South Africa and Angola in 2016: "We have chosen the African continent as our next destination because of its climate which favours swimwear purchases. Also, its middle-class is growing evermore", says Roland Herlory, CEO.

 

The United States of America are still the brand's most important market, with 15 to 20 % growth and a third of all sales.

 

Goal for 2017: 100 million euro

The French brand currently has 200 stores in 55 countries, but wants to achieve a 100 million euro turnover by 2017. To achieve that, the company aims to strengthen its overall product range, outside of the swimwear products which currently contribute 75 % of total turnover. By 2017, that section of its product range should only be 50 % of the total turnover.

 

It has already started to diversify with a first shoe range developed by Overland. It includes sandals, sneakers and other types of shoes. Vilebrequin currently focuses on men, but wants to expand into women's fashion as well in a couple of years' time.

Tags: