Viktor & Rolf pull out of ready-to-wear and close French flagship store | RetailDetail

Viktor & Rolf pull out of ready-to-wear and close French flagship store

Viktor & Rolf pull out of ready-to-wear and close French flagship store

Dutch fashion duo Viktor & Rolf have decided to pull out of its ready-to-wear collection and to focus on its fragrances, haute couture and licenses. The decision also means it will close its Parisian flagship store next year.

One more collection

Brand investors have already accepted the duo's decision to pull out of the ready-to-wear business, although they will still present and sell one more fall and winter collection. They will not be present at the Paris Fashion Week in March however.

 

Early 2016, they will close its Parisian flagship store and once their final collection has been launched is out, they will also pull out of its deal with some 100 stores worldwide, which means their products will no longer be for sale there.

 

"We have always used fashion to communicate, it is our primary means of artistic expression. However, with its fast pace, deadlines and fierce competition, it started to feel creatively restricting. By letting go of it, we gain more time and freedom. We are extremely excited to push the boundaries of our vision in new, unexpected territories", Viktor Horsting told Women's Wear Daily.

Questions or comments? Please feel free to contact the editors


Carrefour Belgium launches personal shoppers with 90 minutes delivery

19/07/2018

In the intense struggle for the customers' favour, Carrefour Belgium has presented a new service - featuring personal shoppers, delivery within 90 minutes and an app that can be expanded into a market place.

Cultured meat in stores by 2021?

18/07/2018

Commercialization of laboratory cultured meat is coming closer. Pioneer Mosa Meat has raised 7.5 million euros for the construction of a factory that will bring an affordable product to the market within three years.

Aldi commits to renewable energy

17/07/2018

Aldi Nord has published an ambitious international climate policy: the retailer wants to reduce greenhouse gas emissions by 40% by 2021 and reveals some compelling figures in its second sustainability report.

Discounters' major opportunities for growth in Western Europe

16/07/2018

Despite the multitude of stores in most European markets, discounters plan to open up to ten million square metres of store surface in five years' time. Even in so-called saturated markets they still see a lot of chances for growth, LZ Retailytics says.

Contamination bites huge chunks of Greenyard's value

16/07/2018

Vegetable producer Greenyard is under attack after a listeria contamination in its Hungarian factory. The company says to have taken all necessary measures, but the share price plummets.

Starbucks dumps plastic straws worldwide

12/07/2018

American coffee company Starbucks will ban plastic straws in their stores starting from 2020. A small step for coffee enthusiasts, but a big step for the environment, as the coffee giant uses about a billion straws every year.