Viktor & Rolf pull out of ready-to-wear and close French flagship store | RetailDetail

Viktor & Rolf pull out of ready-to-wear and close French flagship store

Viktor & Rolf pull out of ready-to-wear and close French flagship store

Dutch fashion duo Viktor & Rolf have decided to pull out of its ready-to-wear collection and to focus on its fragrances, haute couture and licenses. The decision also means it will close its Parisian flagship store next year.

One more collection

Brand investors have already accepted the duo's decision to pull out of the ready-to-wear business, although they will still present and sell one more fall and winter collection. They will not be present at the Paris Fashion Week in March however.

 

Early 2016, they will close its Parisian flagship store and once their final collection has been launched is out, they will also pull out of its deal with some 100 stores worldwide, which means their products will no longer be for sale there.

 

"We have always used fashion to communicate, it is our primary means of artistic expression. However, with its fast pace, deadlines and fierce competition, it started to feel creatively restricting. By letting go of it, we gain more time and freedom. We are extremely excited to push the boundaries of our vision in new, unexpected territories", Viktor Horsting told Women's Wear Daily.

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