Unilever looks to drones to bypass distribution sector

Unilever looks to drones to bypass the distribution sector

FMCG giant Unilever continues to invest in ways to sell its ice cream brands Ben & Jerry's and Magnum directly to consumers. To this end, it is setting up a logistics network of around a thousand locations. The multinational also wants to explore the possibility of delivery by drone.


1,000 freezers

Unilever has increased its focus on direct sales of ice creams to consumers: it was already possible to order Ben & Jerry's and Magnum products through Deliveroo and Uber Eats, but now the company wants to implement a global network of freezers. From these locations, delivery companies can take care of the distribution, Belgian newspaper De Tijd has learnt.


Meanwhile, Unilever has also established a partnership with Terra Drone Europe for the delivery of ice cream by drone in New York, as Foodbev reports. During an event for investors, a demonstration flight was already carried out: a special delivery box of Ben & Jerry's was delivered to Unilever's American site.


According to Terra Drone Europe, they will continue to work with Unilever on logistics, especially as the regulations surrounding drones are likely to become a lot more flexible in the future.