British chain Topshop will open its first flagship store on the European mainland tomorrow in Amsterdam. The 1,200 sqm store will have three floors: two dedicated to Topshop's collections for women and the third for Topman's collection for men.
It is Topshop's first own Dutch store, although it has been selling its collections in shop-in-shops at De Bijenkorf for quite a while. The chain has more than 300 stores in the United Kingdom, while it also has some 140 franchise stores in 40 different countries.
The Amsterdam store will get five exclusive Topman items, only available in the store in the Kalverstraat. The label, which only focuses on men, has more than 250 stores in the United Kingdom and some 150 franchise stores in 30 countries.