Topshop opening first French boutique in Galeries Lafayette | RetailDetail

Topshop opening first French boutique in Galeries Lafayette

Topshop opening first French boutique in Galeries Lafayette

British teen fashion brand Topshop has opened its very first French boutique in the Galeries Lafayette, as it awaits the final decision on a location for a flagship store on the Champs-Elysées.

Careful expansion

The label's very first French store is a 176 sqm store in the Galeries Lafayette in Paris. CEO Philip Green finds the choice for Paris and the Galeries Lafayette an obvious one. “Parisian people and the huge number of tourists attracted by the Galeries Lafayette know what Topshop stands for.”

 

Topshop has chosen a careful expansion, unlike Primark which has started a huge expansion offensive in France. Similar to its American and German efforts, Topshop had previously launched a French web shop to gauge what the French youth wanted. Afterwards, it created a corner in the Galeries Lafayette, following up with a complete boutique on the second floor of the Parisian luxury warehouse.

 

Next step: flagship store on the Champs-Elysées

This newest shop in the Galeries Lafayette is by no means the end for Topshop: CEO Green wants at least one flagship store in the French capital. "We have been looking for an ideal location on the Champs-Elysées for two years now, somewhere in the vicinity of Opéra or Saint-Germain-des-Près.” This new store would be comparable to the one in Oxford Street in London, spanning 8,000 sqm of space and attracting some 200,000 customers per week.

 

Combining original creations from some fifty own  designers with collections from guest designers like Kate Moss is how Topshop wants to approach the customer. Its price range is slightly higher than H&M and Zara (with their youth brands Pull & Bear and Bershka), but it changes it array of clothing very fast, just like its competition. Only a fifth of its total production comes from Asia, with everything else being produced much closer to home.

 

 

(Translated by Gary Peeters)

Questions or comments? Please feel free to contact the editors


Discounters' major opportunities for growth in Western Europe

16/07/2018

Despite the multitude of stores in most European markets, discounters plan to open up to ten million square metres of store surface in five years' time. Even in so-called saturated markets they still see a lot of chances for growth, LZ Retailytics says.

Contamination bites huge chunks of Greenyard's value

16/07/2018

Vegetable producer Greenyard is under attack after a listeria contamination in its Hungarian factory. The company says to have taken all necessary measures, but the share price plummets.

Starbucks dumps plastic straws worldwide

12/07/2018

American coffee company Starbucks will ban plastic straws in their stores starting from 2020. A small step for coffee enthusiasts, but a big step for the environment, as the coffee giant uses about a billion straws every year.

AB InBev joins forces with Efes in Russia

12/07/2018

In order to counter the decline of their success on the Russian market, Belgian beer giant AB InBev has placed its activities in Russia in a joint venture with Turkish Anadolu Efes.

Jumbo appoints new head of Belgian branch

11/07/2018

Dutch Jumbo Groep Holding has made a management reshuffle, with Peter Isaac becoming the new managing director of the group's Belgian branch. Bart van den Nieuwenhof meanwhile is set to leave the group's restaurant chain La Place.

Snacks boost Pepsico’s sales

10/07/2018

Snack and beverage giant Pepsico has recorded a slight revenue growth of 2.4 % in the second quarter of this year. Net profit however went 14 % lower, due to rising taxes.